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Advisor Case Study: Setting Meaningful Design Principles
The following is adapted from Build What Matters. At energy-efficiency startup Opower, a question that was constantly asked throughout...
Advisor Case Study: The Behavioral Science Behind Triggers
The following is adapted from Build What Matters. I had no idea what behavioral science was until I joined Ben at Opower. There, I learned...
Behavioral Science Crash Course: Steve Wendel's CREATE Action Funnel
I consider myself really lucky to have learned so much about the power of behavioral science in product design at both Opower and...
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