Posts
Advisor Case Study: Innovation Sprints
The following is adapted from Build What Matters. At HelloWallet and Morningstar, we used to reserve some product development capacity each...
Ordergroove Case Study: Reframing the Question
The following is adapted from Build What Matters. We’ve worked with Paul Fredrich for many years and across multiple companies. He is...
MarketSmart Case Study: Consistent User Research
The following is adapted from Build What Matters. In late 2017, Elizabeth Weiland heard Ben’s This is Product Management podcast episode on...
Advisor Case Study: Letting Customers Speak
The following is adapted from Build What Matters. One of my most important responsibilities at GoCanvas was being the author and steward of...
DrFirst Case Study: Clarifying the Direction for a New Product
The following is adapted from Build What Matters. Since 2000, DrFirst has pioneered healthcare technology solutions and consulting services...
WHOOP Case Study: Exercising Great Judgment
The following is adapted from Build What Matters. WHOOP was an advisory client for years prior to Ben joining the company as Chief Product...
Advisor Case Study: Setting Meaningful Design Principles
The following is adapted from Build What Matters. At energy-efficiency startup Opower, a question that was constantly asked throughout...
Advisor Case Study: The Literal 'Aha' Moment
The following is adapted from Build What Matters. Many companies struggle to connect the dots between early user behaviors in the product...
Advisor Case Study: The Behavioral Science Behind Triggers
The following is adapted from Build What Matters. I had no idea what behavioral science was until I joined Ben at Opower. There, I learned...
How Jobs To Be Done Can Help More Users Switch To Your Product
If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.
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