Team Structure

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Building a Product *Impact* Factory

David Jesse

In an annual review, a board meeting, or even just a recurring check-in, scrutiny is too often disproportionately on features and dates –...

Foundations of High Performing Product Teams

David Jesse

Between us, the Prodify advisors have earned more than our share of gray hair working in product management. From this, we see patterns of...

WeSpire Case Study: Product Responsibilities of the CEO

Ben Foster

The following is adapted from Build What Matters. In 2012, WeSpire was in the midst of a successful pivot from a B2C model to an enterprise...

5 Steps to Become a More Outcome-Driven Product Team

David Jesse

“Don’t mistake activity for achievement.” -- John Wooden Unfortunately, it’s all too common for product organizations to focus on the wrong...

4 Focus Areas in Leading a Rapidly Scaling Product Team

4 Focus Areas in Leading a Rapidly Scaling Product Team

David Jesse

My most rewarding yet challenging roles have been as part of a fast growing business. These come with an opportunity -- plus an expectation...

3 tips for B2B2C product leaders

3 Tips That Will Make You a Great B2B2C Product Leader

David Jesse

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for...

8 Ways to Organize Your Product Development Squads

Rajesh Nerlikar

In 1967, computer programmer Melvin Conway introduced an idea that came to be know as Conway's Law. It stated:

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