Posts
How to Overcome the 10 Dysfunctions in Product Management
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The first chapter of Prodify’s book Build What Matters highlights the 10 Dysfunctions of Product Management, which identify the most common...
3 Tips for Managing a B2B2C Product
At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness. The product was offered as a benefit to...
CrossLead Case Study: Converging on Product-Market Fit
The following is adapted from Build What Matters. CrossLead is a platform that helps organizations of all sizes plan, manage, and track...
Advisor Case Study: Assuming What Users Want
The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw...
Wartime Product Leadership
An Unprecedented Situation The COVID-19 outbreak and associated response have staggering immediate ramifications for many technology...
3 Reasons to Stop Solving Problems and Start Delivering Outcomes
A few years ago there was a new phrase that made its rounds through the product management community: “love the problem, not the solution.”...
3 Tips That Will Make You a Great B2B2C Product Leader
Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for...
3 Tips That Will Make You The Sales Team's Favorite Product Manager
Collaboration is a critical skill for product managers, and in this post, I interviewed Juan Thurman, a fellow Austinite who has held...
The Top 5 Resources for Product Managers
One of the most common questions we get from aspiring, new and experienced product managers alike is - what do you recommend I do to learn...
A Product Manager's Guide to Customer Discovery
One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:
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