Strategic Plan
Stepping stones to realizing your vision.
The Value of a Strategic Plan
Identify Major Enhancements
Call out the big changes needed to deliver on the customer journey vision.
Sequence the Work
Make a strategic decision on the right order to deliver the enhancements.
Illuminate the Path
Let the team know the path to realizing the customer journey vision.
Forming a Strategic Plan
1. Identify Major Enhancements
Use your customer journey vision to find major gaps between today's customer journey and the envisioned one.
2. Sequence the Enhancements
Use fundraising needs, competitive differentiation, and technical dependencies to sequence the enhancements.
3. Estimate Efforts
Do some t-shirt sizing to validate that the strategic plan fits into a reasonable time horizon - likely 2-4 years for most companies.
4. Validate
Talk to internal stakeholders and customers to validate that the plan makes sense and excites them.
See Example Strategic Plans
Read blog posts on best practices for creating and using this artifact based on real-world products.