Customer Journey Resources
Build a Great Customer Journey
Not every product manager has a background in design or has seen great designers in action. We created these guides to help product folks craft user experiences and buyer journeys that drive great value to customers as well as help the business hit its goals. In these two resources you'll learn how to -
- Build delightful customer experiences by crafting their customer journey
- Create useful personas so you and your team have alignment on who you are building for
If you have any questions on these resources, click here to book a time to chat or email hello@prodify.group.
Design Guide
A 5-page document explaining best practices in each of the 6 chapters of the customer journey (trigger, discovery, evaluation, trial, usage and switching) along with helpful resources on learning about great product design.
Persona Guide
A 16-page document explaining why personas are helpful in designing a great customer experience, along with how to create them, complete with examples and relevant articles.
See Examples In Action
Read blog posts on best practices for creating and using this artifact based on real-world products.