Coaching

"I was introduced to Prodify as a business leader stepping into product leadership for the first time in my career. Recognizing that I needed to build some foundational product skills quickly and effectively, I decided to work with Prodify, and it’s been one of the best decisions I've made in this transition. Matte, my coach at Prodify, provides incredibly actionable and practical advice in every session, no matter how deep we dive into a topic and no matter if that topic is strategic or 'in the weeds'. Matte takes the time to understand the unique dynamics of my business and its people, and thus his guidance is always specific and authentic, and never generic or theoretical. I can’t recommend Prodify and Matte highly enough for anyone looking to strengthen their product leadership skills!"

Tony Patti

VP of Product and Strategy
Emporos

"Sara’s coaching has been a game-changer for me at The Rounds. She has guided me to create, sharpen, and enroll the company in an exciting product vision, and to navigate complex strategy challenges. More than just product leadership, Sara guided me as I took on bigger responsibilities in Engineering and Digital Marketing. Her support was pivotal in building a high performing team and broadening my leadership skills. Prodify’s resources also helped me establish career ladders for all four functions under me. They have truly set a new standard for what I expect from coaching."

Dan Storms

Chief Product Officer
The Rounds

"I worked closely with David at Prodify, where he supported me as my product coach. What made me most excited to work with David was his unique talent for seamlessly addressing both tactical and strategic work. David has an ability to share real-world examples from his extensive experience which provided me invaluable insights into how to approach various challenges.

David’s impact was tangible in critical areas for us including: 1) guiding us through defining our key customer outcomes and OKRs, 2) advising me on key decisions for a risky feature launch, 3) building awareness within our organization on what it means to truly become 'product-led.' Furthermore, his exceptional support in navigating complex situations with me and my CEO was instrumental in achieving positive outcomes.

I recommend David for his expertise and his ability to elevate any product management team. He also helped me grow personally as I transitioned to becoming a parent and balancing work - always infusing personal elements into our sessions."

Tom Hamilton

VP of Product Management
Mezo

"Matte has been great to work with. He is insightful and a fantastic communicator and coach. He was able to pick up on the nuances of our business and help us craft a product vision and strategy that has helped unify our team and charted a path to the next phase of our evolution. Through the work Matte helped guide, we have a better understanding of our customers and how to better meet their needs to power our growth strategy. Matte has provided a fresh, outside perspective and has helped us see opportunities to better align our team to be more in tune with customer need. On a personal level, my time spent with Matte has made me a better product leader."

Price Barnes

VP of Global Product Management
Uniguest

"I came into product management from UX design, which has given me a particular mindset on software development and product management. After an acquisition, I was promoted into the senior product leadership role and I sought out Prodify to help me see any blind spots I might have, to help me build confidence in my leadership style and philosophy, and to give me the best chance of success in my new role.

What sets Prodify apart is that you work with a real coach who develops an understanding of your journey into your current role and creates a tailored, real-world support and coaching program to help you grow and succeed. Nothing is pre-canned, although they do have an excellent library of materials, examples, templates, and research (and a great book, too!). Matte, my coach at Prodify, was a true thought partner providing both affirmation and critical feedback, helping me to clarify my thinking and planning within the nuances of my particular product, team, and company. I highly recommend Prodify to those keen on thriving in product leadership. It's time well spent."

Aaron Gray

VP of Product
Eleven Software

"If I’m developing a product, I want Matte Scheinker on my team! Having worked with Matte for over a year (and launching multiple products together), I can attest to his skillset as a master product advisor and coach. Matte strikes the perfect balance between being in the weeds and seeing the forest through the trees. What I appreciate most about Matte is that he can adapt to nearly any situation. When we were contemplating pivoting away from our core business model to build and launch a new product, Matte was involved in the minutiae (user research screeners, for example), as well as modeling how our decisions would impact the P&L. Matte is able to context switch with ease, and always drive the conversation back to what’s most important; how are we serving our customers?

I am glad to have crossed paths with Matte. He is a selfless and kind person that genuinely cares about the people he works with. I recommend Matte to anyone who asks."

Zach Shefska

Co-Founder & CEO
YAA

"Sara has been a great coach for me, particularly during my transition to a Director role. She’s pushed me to step into a more strategic role and provided actionable steps on how to do so. This has allowed me to empower my team to own their individual products, while I set the broader vision. I am a stronger product lead because of Sara’s coaching."

Dave Giambarresi

Director of Product
Growth Products at DrFirst Inc.

"Prodify coaching provided a vital boost to the product organization at Till. When we began, our team was light on product experience (something we have thankfully remedied). Prodify brought a brilliant framework and set of resources to our engagement. Rajesh's coaching provided the further contextualization and tailoring of these resources to our specific needs; a benefit I can hardly overstate. Through two product launches (and more explorations), Rajesh imbued our product team with his experience and insights, and I am forever grateful."

Dan Buechler

Co-Founder and Chief Strategy Officer
Till

"Rajesh’s mentorship and advice has been invaluable to MarketSmart and also in my professional growth. I can’t stress enough how much of a pleasure it’s been to work with him and take his tangible suggestions to make our products even better. With his guidance, I’ve been able to setup metrics for me/my team’s success and present tangible results about our work to the company. I’m sincerely grateful to be working with him!"

Elizabeth Weiland

Product Manager
MarketSmart

"Ben has been an invaluable addition to our team. As an advisor, he’s provided me with actionable recommendations into the what, how, and why of product management. Additionally, he’s helped coach and support our internal resources. This coaching has been incredibly effective in accelerating the rate with which we develop product."

Allen Gannett

Founder & CEO
TrackMaven (acquired by Skyword)