Build confidence in your product skills.

What's Included


Identify Your Needs

Tell us what's going on with your team and your product and we can use that to identify key skills you might need to build to deliver what your customers, company and team need from you. You can also take our PM skills self-assessment to help with this.


Craft a Development Plan

Based on the initial assessment, come up with a plan with your Prodify coach to build your product skills. Some clients want a structured "roadmap", but many choose to ask for coaching on whatever is top-of-mind.


Check In Regularly

Talk to your Prodify coach every week or two to get their perspective on decisions you're making, tell you about their own relevant experiences, or be a sounding board. Oh, you can also email them documents, decks and other artifacts for feedback.

See How To Advance Your Career

Read blog posts related to what skills product managers should develop, and how best to do so.

Read More

How It Works



1. Schedule an Intro Call

We'll discuss your career goals, the challenges you're facing with your product and any specific skills that you'd like to strengthen. 

Request A Call



2. Do a Free Trial

From your assessment results, you can schedule a video/phone call to get to know us better, discuss your career goals and review results from your skills.  We can then prioritize which ones to develop first, and set up 1-2 more calls to start working through them.



3. Kick Off Coaching

Take your time to decide whether it's the right time to engage us.  If you need help convincing your manager, let us know.  And no worries if it doesn't work out - we love meeting product folks.

If you do choose to continue, we'll schedule weekly coaching calls and work our way through the skills assessment results, starting with the areas of greatest need / preference.

What Our Clients Are Saying

"Matte has been great to work with. He is insightful and a fantastic communicator and coach. He was able to pick up on the nuances of our business and help us craft a product vision and strategy that has helped unify our team and charted a path to the next phase of our evolution. Through the work Matte helped guide, we have a better understanding of our customers and how to better meet their needs to power our growth strategy. Matte has provided a fresh, outside perspective and has helped us see opportunities to better align our team to be more in tune with customer need. On a personal level, my time spent with Matte has made me a better product leader."

Price Barnes

VP of Global Product Management


"I came into product management from UX design, which has given me a particular mindset on software development and product management. After an acquisition, I was promoted into the senior product leadership role and I sought out Prodify to help me see any blind spots I might have, to help me build confidence in my leadership style and philosophy, and to give me the best chance of success in my new role.

What sets Prodify apart is that you work with a real coach who develops an understanding of your journey into your current role and creates a tailored, real-world support and coaching program to help you grow and succeed. Nothing is pre-canned, although they do have an excellent library of materials, examples, templates, and research (and a great book, too!). Matte, my coach at Prodify, was a true thought partner providing both affirmation and critical feedback, helping me to clarify my thinking and planning within the nuances of my particular product, team, and company. I highly recommend Prodify to those keen on thriving in product leadership. It's time well spent."

Aaron Gray

VP of Product
Eleven Software


"If I’m developing a product, I want Matte Scheinker on my team! Having worked with Matte for over a year (and launching multiple products together), I can attest to his skillset as a master product advisor and coach. Matte strikes the perfect balance between being in the weeds and seeing the forest through the trees. What I appreciate most about Matte is that he can adapt to nearly any situation. When we were contemplating pivoting away from our core business model to build and launch a new product, Matte was involved in the minutiae (user research screeners, for example), as well as modeling how our decisions would impact the P&L. Matte is able to context switch with ease, and always drive the conversation back to what’s most important; how are we serving our customers?

I am glad to have crossed paths with Matte. He is a selfless and kind person that genuinely cares about the people he works with. I recommend Matte to anyone who asks."

Zach Shefska

Co-Founder & CEO


"Sara has been a great coach for me, particularly during my transition to a Director role. She’s pushed me to step into a more strategic role and provided actionable steps on how to do so. This has allowed me to empower my team to own their individual products, while I set the broader vision. I am a stronger product lead because of Sara’s coaching."

Dave Giambarresi

Director of Product
Growth Products at DrFirst Inc.


"Prodify coaching provided a vital boost to the product organization at Till. When we began, our team was light on product experience (something we have thankfully remedied). Prodify brought a brilliant framework and set of resources to our engagement. Rajesh's coaching provided the further contextualization and tailoring of these resources to our specific needs; a benefit I can hardly overstate. Through two product launches (and more explorations), Rajesh imbued our product team with his experience and insights, and I am forever grateful."

Dan Buechler

Co-Founder and Chief Strategy Officer


"Rajesh’s mentorship and advice has been invaluable to MarketSmart and also in my professional growth. I can’t stress enough how much of a pleasure it’s been to work with him and take his tangible suggestions to make our products even better. With his guidance, I’ve been able to setup metrics for me/my team’s success and present tangible results about our work to the company. I’m sincerely grateful to be working with him!"

Elizabeth Weiland

Product Manager


"Ben has been an invaluable addition to our team. As an advisor, he’s provided me with actionable recommendations into the what, how, and why of product management. Additionally, he’s helped coach and support our internal resources. This coaching has been incredibly effective in accelerating the rate with which we develop product."

Allen Gannett

Founder & CEO
TrackMaven (acquired by Skyword)


Want to talk about how Prodify can help with your product needs?