Role: Reimagined and rebuilt their consumer robo-advice product into a white-labeled B2B2C suite of products.
Key learnings: Fintech product management, product leadership post-acquisition (by BlackRock), Agile transformation, B2B2C, design systems, algorithm product management, behavioral economics.
Role: In addition to a complete rebrand, I co-led a product pivot that grew to become the company’s core business offering and was the foundation for its eventual acquisition by OpenText.
Key learnings: Complete rebranding, managing competing business models, product pivot, Enterprise product management
Product Management enables teams to have strategic alignment and make decisions that prioritize the customer needs and business outcomes. When I began my career in Product, I knew I had found my passion. I love working with clients to help them grow their passion for product by seeing the impact that Vision-Led Product Management can have on their business.
Role: Led Digital and Technology Innovation with a mission to deliver innovations that ensure the enterprise and brands are differentiated, relevant, and competitive.
Key Learnings: Hospitality Industry, Design thinking, Process in a matrixed organization, Voice technology
Role: Owned product strategy and user experience; key contributor to the corporate strategy. Led a team of product managers, product designers (UX/UI), and user researchers.
Key Learnings: Marketplace dynamics; Organizational restructure enabling strategic squads of product, engineering, and design; Global organization team structures and processes.
Role: First company head of PM and design, built combined functions from four people to 25 in one year; helped establish foundation leading to Groupon’s IPO.
Key Learnings: Scaling an organization, business and technology through hyper-growth; aligning team focus and ownership; importance of balancing speed and quality; personalization, funnel optimization and A/B testing
Role: Led team of six responsible for seller tools, listing formats and merchandising options, covering approximately 33% of company revenues
Key Learnings: Fundamentals of product management (with Marty Cagan -- and Ben!); marketplace and community dynamics; product strategy and roadmap planning
Role: Built and ran the Product Management team. Oversaw large-scale online identity data collection and matching products that spanned the US, Europe, and Japan.
Key Learnings: Marketing technology; management and leadership best practices; Product + Engineering organizational alignment and growth strategies
Role: Built and ran all of Orbitz' private label products to achieve over a $1b in travel transactions annually. Key clients were large brands like Southwest and Amex.
Key Learnings: Ecommerce; the function and fundamentals of product management and strategic planning; business development and consultative sales
Role: Owned the trip management product which allowed our customers to manage their bookings in an easy one-stop-shop application. Built out all new communication capabilities which gave travelers unprecedented omni channel access to travel agents.
Key Learnings: Product discovery techniques, growth experiments, unscalable MVPs, build vs. buy decision making, outcome-based product management.
Role: Owned all user-facing applications including web experience, native applications, and ops-facing CRM. Facilitated 500k+ loans through the funnel.
Key Learnings: Value of design for customer-facing and internal-facing users, scaling a digital product, building products in highly regulated or constrained industries.
I'm lucky to have learned product management from Ben and my startup / enterprise experiences. I started Prodify with Ben to share my learnings because, as I found, there aren't a lot of great resources for mastering the craft of product management.
Role: Led a team of 3 and helped grow revenue of a 3-product suite by over 500% in 2 years, launched a product that won Best in Show at Finovate.
Key Learnings: Encouraging a product culture of constant learning, using data science / machine learning strategically, transitioning a team and product suite through an acquisition and a divestiture.
Role: Improved the core Home Energy Reports product by increasing operational margins by 30% to prepare for IPO.
Key Learnings: PM best practices (from Ben), behavioral science, operational efficiency, how important design is to product success.
Role: Built the product organization from 5 to 30, customized a product-driven culture and process, helped grow revenue 10x and take the company public.
Key Learnings: Applied behavioral science, strategic UX, how to drive user engagement, the keys to operating as a successful executive and product leader.
Role: Grew cross-sell up-sell and feature ARR by $100M in 2 years, personalized item pages, contributed to nearly every part of the eBay e-Commerce app, led a small PM team.
Key Learnings: Fundamentals of PM (from Marty Cagan), product strategy, hard work & discipline, metrics-driven decision making, marketplace dynamics, importance of good design, constructive interactions.