The Prodify Blog

Applying Vision-Led Product Management in the real world.

3 Tips for Product - Design Collaboration in a Remote Work Environment

The collaboration between Product and Design is critical to the success of the end product. (read up on best practices at The 10 commandments of Product-UX ). In order to be truly collaborative, the relationship between the 2 teams is essential. Building trust with your designer by making sure they know their voice is being heard, their expertise is being leveraged, and you are true partners is imperative.  Communication is a big step to build that trust and relationship. 
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The Top 3 Product Lessons Learned from eBay

on April 21 2020 By | Ben Foster | Speaking
eBay was in direct competition with Amazon in the early 2000's, but they had very different methodologies when approaching the market. The mistakes that eBay made during this time ultimately led to a huge difference in the trajectory of where these companies are today. On another episode of the Rocketship.fm podcast, I discuss my time at eBay from 2001-2005. 
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The Top 3 Product Lessons Learned from Webvan

on April 21 2020 By | Ben Foster | Speaking
The story of Webvan's rush to go public features prime examples of what not to do when trying to scale. I recently joined this episode of the Rockship.fm podcast to talk about three critical but often overlooked mistakes the company made when trying to revolutionize home grocery deliveries. 
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Wartime Product Leadership

on April 9 2020 By | Ben Foster | Executing Coaching
An Unprecedented Situation The COVID-19 outbreak and associated response have staggering immediate ramifications for many technology companies. Nearly everyone has closed their offices and plenty of thought leaders have shared best practices for delivering software in a 100% remote work environment. However, the far more important product leadership challenge today is the need to quickly switch gears based on new business priorities and to become more dynamic at the senior-most levels given unpredictable and rapidly evolving market conditions.
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3 Reasons to Stop Solving Problems and Start Delivering Outcomes

A few years ago there was a new phrase that made its rounds through the product management community:  “love the problem, not the solution.”  That is, make sure you’re solving a problem for customers, and have a deep understanding of that problem.  Focus on the problem over your product (the solution).  All great advice.  But I’ve seen teams struggle when applying it.  In this post, I’ll talk about 3 common issues I see with this concept.
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A Product Manager's Guide to the Kano Model

on September 26 2019 By | Rajesh Nerlikar | Strategic Planning Market Research
Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of product benefits into different categories.  The key concepts include:
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3 Tips That Will Make You a Great B2B2C Product Leader

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for a set of business partners (such as revenue, distribution, consumer behavior change) in a way that leads to a valuable offering for consumers (such as selection, convenience, consolidated services). Common examples include e-commerce companies, reviews sites and food delivery services In B2B2C companies, a “one size fits all” approach to your product team and process won’t serve your customers and business optimally. Instead, you should organize in a way that accounts for the unique needs of each part of your business. Some quick tips to navigate your team through this:
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3 Tips That Will Make You The Sales Team's Favorite Product Manager

Collaboration is a critical skill for product managers, and in this post, I interviewed Juan Thurman, a fellow Austinite who has held leadership positions in sales, marketing and customer success at the likes of of B2B giants Twilio and IBM.  He offered 3 tips for product managers as they think about working with their sales teams:  
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The Top 5 Resources for New Product Managers

on August 1 2019 By | Rajesh Nerlikar | Coaching
One of the most common questions we get from aspiring and new PMs is - what do you recommend I do to ramp up on the craft?  Here, my friends, is what we recommend (in priority order, of course).
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The 4 Things to Look for When Hiring a Product Manager

on July 26 2019 By | Rajesh Nerlikar | Hiring
Collectively, we've hired hundreds of product managers in our time.  So we thought it'd be good to share the 4 big buckets of traits we look for when hiring great product managers, and explain more about each (with examples).
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