The Prodify Blog

Applying Vision-Led Product Management in the real world.

A Product Manager's Guide to the Kano Model

on September 26 2019 By | Rajesh Nerlikar | Strategic Planning Market Research
Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of product benefits into different categories.  The key concepts include:
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3 Tips That Will Make You a Great B2B2C Product Leader

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for a set of business partners (such as revenue, distribution, consumer behavior change) in a way that leads to a valuable offering for consumers (such as selection, convenience, consolidated services). Common examples include e-commerce companies, reviews sites and food delivery services In B2B2C companies, a “one size fits all” approach to your product team and process won’t serve your customers and business optimally. Instead, you should organize in a way that accounts for the unique needs of each part of your business. Some quick tips to navigate your team through this:
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3 Tips That Will Make You The Sales Team's Favorite Product Manager

Collaboration is a critical skill for product managers, and in this post, I interviewed Juan Thurman, a fellow Austinite who has held leadership positions in sales, marketing and customer success at the likes of of B2B giants Twilio and IBM.  He offered 3 tips for product managers as they think about working with their sales teams:  
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The Top 5 Resources for New Product Managers

on August 1 2019 By | Rajesh Nerlikar | Coaching
One of the most common questions we get from aspiring and new PMs is - what do you recommend I do to ramp up on the craft?  Here, my friends, is what we recommend (in priority order, of course).
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The 4 Things to Look for When Hiring a Product Manager

on July 26 2019 By | Rajesh Nerlikar | Hiring
Collectively, we've hired hundreds of product managers in our time.  So we thought it'd be good to share the 4 big buckets of traits we look for when hiring great product managers, and explain more about each (with examples).
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A Product Manager's Guide to Market Research

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:
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How to Scope a New Feature

While consulting with a client last year, one of the challenges I helped the team with was their process of planning and releasing new features.  In particular, they wanted to get better at:
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The 10 Commandments of Product-UX Collaboration

on July 22 2019 By | Ben Foster | Coaching Speaking Design
Product management is a highly collaborative role.  One of the most critical partnerships in the success of any product is the product-design relationship, especially when it comes to the user experience.  Last fall, I presented how top product and UX teams work together at a NoVA UX Meetup.  Here's a summary of my talk.
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Behavioral Science Crash Course: Steve Wendel's CREATE Action Funnel

I consider myself really lucky to have learned so much about the power of behavioral science in product design at both Opower and HelloWallet.  In fact, our Chief Behavioral Scientist at HelloWallet, Dr. Stephen Wendel, wrote a book on applying behavioral science to software products.  We used the framework he created to improve our financial wellness products, so I spoke about it last year at an Action Design Austin Meetup.  Here is a crash course summarizing one way to use behavioral science to encourage users of your product to get the most out of it
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Roadmap Case Study: Chuckwagon

on July 16 2019 By | Rajesh Nerlikar | Executing Coaching Roadmap
One of the most common questions we get when coaching product managers is: how do I create a roadmap?  There's a great visual we often reference to show 20 different prioritization techniques you can use to create a roadmap: 
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