Build What Matters Book

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WeSpire Case Study: Product Responsibilities of the CEO

Ben Foster

The following is adapted from Build What Matters. In 2012, WeSpire was in the midst of a successful pivot from a B2C model to an enterprise...

Advisor Case Study: Building Software Users Love

Rajesh Nerlikar

The following is adapted from Build What Matters. After I joined Morningstar, we went through an Agile transformation that focused on...

Advisor Case Study: An Army of INTJs

Ben Foster

The following is adapted from Build What Matters. While I was at eBay, the product management team grew to over a hundred people. When the...

Advisor Case Study: The Impact of Product Ops

Ben Foster

The following is adapted from Build What Matters. When I arrived at Opower, the need for a Product Ops position was immediately apparent....

Advisor Case Study: Innovation Sprints

Rajesh Nerlikar

The following is adapted from Build What Matters. At HelloWallet and Morningstar, we used to reserve some product development capacity each...

Ordergroove Case Study: Reframing the Question

Ben Foster

The following is adapted from Build What Matters. We’ve worked with Paul Fredrich for many years and across multiple companies. He is...

Octopus Case Study: Rapid Experimentation

Rajesh Nerlikar

The following is adapted from Build What Matters. Octopus Interactive is a rideshare media company based in Washington, DC. Co-Founder and...

MarketSmart Case Study: Consistent User Research

Rajesh Nerlikar

The following is adapted from Build What Matters. In late 2017, Elizabeth Weiland heard Ben’s This is Product Management podcast episode on...

Advisor Case Study: Letting Customers Speak

Ben Foster

The following is adapted from Build What Matters. One of my most important responsibilities at GoCanvas was being the author and steward of...

Advisor Case Study: The Business Value of Operational Tools

Rajesh Nerlikar

The following is adapted from Build What Matters. When I was on Ben’s product team at Opower, my goal was to increase our margins as we...

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