Team Structure

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Team improvement areas driving 4x product usage

How I Drove 4X Product Usage as a Fractional CPO

David Jesse

In eight months as a fractional Chief Product Officer, I helped transform a startup's product development approach, driving a 4x increase...

How Can a Fractional Product Executive Help You?

David Jesse

The Power of Fractional Leadership Our friends Ha Nguyen and Deb Liu recently published an insightful piece on how fractional executives...

Annual Planning for Maximum Impact

David Jesse

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act....

How to Perform Effective Midyear Check-ins

Sara Zalowitz

At Prodify, we've observed that while companies invest heavily in annual planning, midyear check-ins often get overlooked. But, these...

Building a Product *Impact* Factory

David Jesse

In an annual review, a board meeting, or even just a recurring check-in, scrutiny is too often disproportionately on features and dates –...

Foundations of High Performing Product Teams

David Jesse

Between us, the Prodify advisors have earned more than our share of gray hair working in product management. From this, we see patterns of...

WeSpire Case Study: Product Responsibilities of the CEO

Ben Foster

The following is adapted from Build What Matters. In 2012, WeSpire was in the midst of a successful pivot from a B2C model to an enterprise...

5 Steps to Become a More Outcome-Driven Product Team

David Jesse

“Don’t mistake activity for achievement.” -- John Wooden Unfortunately, it’s all too common for product organizations to focus on the wrong...

4 Focus Areas in Leading a Rapidly Scaling Product Team

4 Focus Areas in Leading a Rapidly Scaling Product Team

David Jesse

My most rewarding yet challenging roles have been as part of a fast growing business. These come with an opportunity -- plus an expectation...

3 tips for B2B2C product leaders

3 Tips That Will Make You a Great B2B2C Product Leader

David Jesse

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for...

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