The Prodify Blog

Applying Vision-Led Product Management in the real world.

5 Steps to Become a More Outcome-Driven Product Team

“Don’t mistake activity for achievement.” -- John Wooden Unfortunately, it’s all too common for product organizations to focus on the wrong thing. In this case I’m not referring to building the wrong features, though that happens too. Specifically, many teams get caught up in how many features are launched rather than whether those features enhance the product in a significant way. It’s easier and sometimes more visible to ship a bunch of stuff, but that’s not always correlated with progress. At its worst, shipping too much can make the product worse by adding clutter and complexity that customers don’t find valuable. It’s harder to solve real problems in ways that are measurable, particularly since not all releases are successful in delivering a material impact. The best product teams judge themselves not by quantity or speed of releases (‘output”) but by how much those are adding value (“outcomes”). Here are ways to shift your focus towards what is really helping customers in ways that also improve your business.
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4 Focus Areas in Leading a Rapidly Scaling Product Team

My most rewarding yet challenging roles have been as part of a fast growing business. These come with an opportunity -- plus an expectation -- to grow the product team to fuel continued expansion. I’ve been lucky enough to see hyper-growth early in my career at eBay, as the first head of product at Groupon and most recently at Fetch Rewards. When your team scales rapidly, you outgrow the ability to be in the weeds on everything. Your focus will shift from being involved in defining requirements to setting up the team to manage the ever-growing demands. This is similar to the change of role as you progress from being a PM to a manager of PMs to a manager of managers -- though in this case the entire organization is undergoing rapid change simultaneously.  It’s been said that for product leaders, your team is your product. It should get deliberate attention to improve and evolve just as the product does. With that, here are implications for rapid growth of your team and how it relates to your individuals, organization, team culture -- and your own role.
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3 Tips That Will Make You a Great B2B2C Product Leader

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for a set of business partners (such as revenue, distribution, consumer behavior change) in a way that leads to a valuable offering for consumers (such as selection, convenience, consolidated services). Common examples include e-commerce companies, reviews sites and food delivery services In B2B2C companies, a “one size fits all” approach to your product team and process won’t serve your customers and business optimally. Instead, you should organize in a way that accounts for the unique needs of each part of your business. Some quick tips to navigate your team through this:
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8 Ways to Organize Your Product Development Squads

on July 15 2019 By | Rajesh Nerlikar | Executing Team Structure
In 1967, computer programmer Melvin Conway introduced an idea that came to be know as Conway's Law.  It stated:
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