The Prodify Blog

Applying Vision-Led Product Management in the real world.

5 Steps to Become a More Outcome-Driven Product Team

“Don’t mistake activity for achievement.” -- John Wooden Unfortunately, it’s all too common for product organizations to focus on the wrong thing. In this case I’m not referring to building the wrong features, though that happens too. Specifically, many teams get caught up in how many features are launched rather than whether those features enhance the product in a significant way. It’s easier and sometimes more visible to ship a bunch of stuff, but that’s not always correlated with progress. At its worst, shipping too much can make the product worse by adding clutter and complexity that customers don’t find valuable. It’s harder to solve real problems in ways that are measurable, particularly since not all releases are successful in delivering a material impact. The best product teams judge themselves not by quantity or speed of releases (‘output”) but by how much those are adding value (“outcomes”). Here are ways to shift your focus towards what is really helping customers in ways that also improve your business.
Read More

The 10 Dysfunctions of Product Management

on January 26 2021 By | Matte Scheinker | Executing Speaking Product-Driven
I’ve been a product leader for more than 20-years and, sadly, I’ve experienced (and sometimes unintentionally caused) every one of the ten top product management dysfunctions. After listening to Ben and Rajesh speak on the Rocketship.fm podcast episode, The 10 Dysfunctions of Product Management, here are my top three takeaways, as well as timestamp links to the corresponding part of the episode:
Read More

The Five Traits of a Product-Driven Company

on December 23 2020 By | Matte Scheinker | Executing Speaking Product-Driven
Rajesh spoke recently at ProductCamp Austin about The Five Traits of a Product-Driven Company. Not only does he detail the common characteristics that these companies share, but he provides immediately actionable advice to help move your company towards being product-driven. The entire presentation is worth reviewing, but here are my top takeaways from each of the five traits and shortcuts to the corresponding part of the talk:
Read More

Advisor Case Study: Constantly Changing Priorities

The following is adapted from Build What Matters. When I joined Adchemy, a twenty-five-person startup, in 2006, the company had already built ingenious machine learning technology capable of generating and optimizing billions of ads and landing pages every day. The promise of that technology led to multiple funding rounds and a $400 million valuation in 2009.
Read More

Advisor Case Study: Assuming What Users Want

The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw two exits from the startups I worked for. Opower went public in April, and HelloWallet was acquired by a strategic investor, Morningstar, in May. Nervous about working for a “big” enterprise like Morningstar, I immediately decided to launch a dating app my buddy and I had been talking about for years. The idea was simple: matching people based on the actual places they go, because people are more likely to be interested in someone who goes to the same bars, restaurants, parks, museums, and ball parks. Location-based check-ins on Facebook and Foursquare (Swarm) were rising, so we pulled data from those platforms. I called the app Wentroductions, and to this day, I cringe at the awkward name choice.
Read More

3 Tips for Product - Design Collaboration in a Remote Work Environment

The collaboration between Product and Design is critical to the success of the end product. (read up on best practices at The 10 commandments of Product-UX ). In order to be truly collaborative, the relationship between the 2 teams is essential. Building trust with your designer by making sure they know their voice is being heard, their expertise is being leveraged, and you are true partners is imperative.  Communication is a big step to build that trust and relationship. 
Read More

Wartime Product Leadership

on April 9 2020 By | Ben Foster | Executing Coaching Training
An Unprecedented Situation The COVID-19 outbreak and associated response have staggering immediate ramifications for many technology companies. Nearly everyone has closed their offices and plenty of thought leaders have shared best practices for delivering software in a 100% remote work environment. However, the far more important product leadership challenge today is the need to quickly switch gears based on new business priorities and to become more dynamic at the senior-most levels given unpredictable and rapidly evolving market conditions.
Read More

3 Tips That Will Make You The Sales Team's Favorite Product Manager

Collaboration is a critical skill for product managers, and in this post, I interviewed Juan Thurman, a fellow Austinite who has held leadership positions in sales, marketing and customer success at the likes of of B2B giants Twilio and IBM.  He offered 3 tips for product managers as they think about working with their sales teams:  
Read More

A Product Manager's Guide to Market Research

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:
Read More

How to Scope a New Feature

While consulting with a client last year, one of the challenges I helped the team with was their process of planning and releasing new features.  In particular, they wanted to get better at:
Read More

Want to talk about how Prodify can help with your product needs?

Request A Call