A B2B Customer's Key Outcome Pyramid

Rajesh Nerlikar

At Prodify, we often use the Key Outcome Pyramid with our clients to help them identify the relationship between metrics, decide which...

Curaytor Case Study: Becoming Product-Driven

Sara Zalowitz

At Prodify, we work with a variety of clients who are looking to make the transition to being product-driven instead of sales-driven. The...

Advisor Case Study: The Business Value of Operational Tools

Rajesh Nerlikar

The following is adapted from Build What Matters. When I was on Ben’s product team at Opower, my goal was to increase our margins as we...

5 Steps to Become a More Outcome-Driven Product Team

David Jesse

“Don’t mistake activity for achievement.” -- John Wooden Unfortunately, it’s all too common for product organizations to focus on the wrong...

The 10 Dysfunctions of Product Management

Matte Scheinker

I’ve been a product leader for more than 20-years and, sadly, I’ve experienced (and sometimes unintentionally caused) every one of the ten...

The Five Traits of a Product-Driven Company

Matte Scheinker

Rajesh spoke recently at ProductCamp Austin about The Five Traits of a Product-Driven Company. Not only does he detail the common...

Advisor Case Study: Constantly Changing Priorities

Ben Foster

The following is adapted from Build What Matters. When I joined Adchemy, a twenty-five-person startup, in 2006, the company had already...

Advisor Case Study: Assuming What Users Want

Rajesh Nerlikar

The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw...

3 Tips for Product - Design Collaboration in a Remote Work Environment

Sara Zalowitz

The collaboration between Product and Design is critical to the success of the end product. (read up on best practices at The 10...

Wartime Product Leadership

Ben Foster

An Unprecedented Situation The COVID-19 outbreak and associated response have staggering immediate ramifications for many technology...

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