Customer Discovery

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Curaytor Case Study: Becoming Product-Driven

Sara Zalowitz

At Prodify, we work with a variety of clients who are looking to make the transition to being product-driven instead of sales-driven. The...

Advisor Case Study: Innovation Sprints

Rajesh Nerlikar

The following is adapted from Build What Matters. At HelloWallet and Morningstar, we used to reserve some product development capacity each...

MarketSmart Case Study: Consistent User Research

Rajesh Nerlikar

The following is adapted from Build What Matters. In late 2017, Elizabeth Weiland heard Ben’s This is Product Management podcast episode on...

Advisor Case Study: Letting Customers Speak

Ben Foster

The following is adapted from Build What Matters. One of my most important responsibilities at GoCanvas was being the author and steward of...

How Jobs To Be Done Can Help You Get More Users To Switch To Your Product or Service

Rajesh Nerlikar

If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.

Ten Percent Happier Case Study: Impact Metrics

Ben Foster

The following is adapted from Build What Matters. Ten Percent Happier is a mobile app that helps people be happier, healthier and more...

Advisor Case Study: Assuming What Users Want

Rajesh Nerlikar

The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw...

A Product Manager's Guide to the Kano Model

Rajesh Nerlikar

Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of...

5-step market research interview process

A Product Manager's Guide to Customer Discovery

Rajesh Nerlikar

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:

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