The Prodify Blog

Applying Vision-Led Product Management in the real world.

How Jobs To Be Done Can Help You Get More Users To Switch To Your Product or Service

If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.
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Ten Percent Happier Case Study: Impact Metrics

The following is adapted from Build What Matters. Ten Percent Happier is a mobile app that helps people be happier, healthier and more resilient through meditation. In working with co-founder and head of product Derek Haswell to apply Vision-Led Product Management, his team ran into an interesting challenge. 
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Advisor Case Study: Assuming What Users Want

The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw two exits from the startups I worked for. Opower went public in April, and HelloWallet was acquired by a strategic investor, Morningstar, in May. Nervous about working for a “big” enterprise like Morningstar, I immediately decided to launch a dating app my buddy and I had been talking about for years. The idea was simple: matching people based on the actual places they go, because people are more likely to be interested in someone who goes to the same bars, restaurants, parks, museums, and ball parks. Location-based check-ins on Facebook and Foursquare (Swarm) were rising, so we pulled data from those platforms. I called the app Wentroductions, and to this day, I cringe at the awkward name choice.
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A Product Manager's Guide to the Kano Model

Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of product benefits into different categories.  The key concepts include:
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A Product Manager's Guide to Customer Discovery

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:
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