The Prodify Blog

Applying Vision-Led Product Management in the real world.

Advisor Case Study: Too Many Outcomes

The following is adapted from Build What Matters. Right before I joined HelloWallet as a Senior Product Manager, the company pivoted from a B2C business model to a B2B2C model, selling our financial wellness products to large companies as an employee benefit. As a part of this transition, I started joining sales calls with our buyers: HR leaders. Of course, the sales team wanted to focus those calls on moving the deal forward, so after I did a product demo, I usually only had time to ask the prospect one question. After some trial and error, I landed on a question that provided the most insight:
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Advisor Case Study: Hidden Shipping Costs

The following is adapted from Build What Matters. One of the most fundamental experiences in an e-commerce product is called “finding,” showing buyers the items they’re looking for. At eBay, I was product manager on the finding team responsible for the item details page, which showed what sellers listed. Counterparts on my team included product managers for searching, browsing, the bidding flow, and so on. Our team collaborated well, worked hard, and learned a great deal from one another. We also made our share of mistakes.
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Advisor Case Study: A Vision Worth Sharing

The following is adapted from Build What Matters. 
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Storyblocks Case Study: The Effects of Vision-Led Product Management

The following is adapted from Build What Matters. Storyblocks is the world’s first stock media subscription service, offering video, audio, and images. We’ve worked with them since 2015 and as their CEO, TJ Leonard, put it,
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Contactually Case Study: The Power of Focus

The following is adapted from Build What Matters. Initially, Contactually was a customer relationship management (CRM) tool for the long tail, allowing small businesses in virtually any industry to manage customer relationships and communications with easy-to-understand, web-based software. The product team had been receiving input from all directions. Customers requested additional features, sales wanted new demo capabilities, customer support identified bugs to fix, and engineering felt an urgency in addressing overdue technical debt. Internal stakeholders became disconnected and frustrated with the product team, yet further trade-offs still needed to be made.
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8 Ways to Express a Product Vision

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