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Applying Vision-Led Product Management in the real world.
A Product Manager's Guide to the Kano Model
on September 26 2019 By |
Rajesh Nerlikar
|
Strategic Planning
Market Research
Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of product benefits into different categories. The key concepts include:
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Strategic Planning Case Study: Chuckwagon
on July 12 2019 By |
Rajesh Nerlikar
|
Outcome KPI Pyramids
Strategic Planning
Customer Journey Vision
To illustrate the concepts of Vision-Led Product Management, we use an imaginary app we call Chuckwagon. Let's take a detailed look at the process of:
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