The Prodify Blog

Applying Vision-Led Product Management in the real world.

A Product Manager's Guide to the Kano Model

on September 26 2019 By | Rajesh Nerlikar | Strategic Planning Market Research
Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of product benefits into different categories.  The key concepts include:
Read More

Strategic Planning Case Study: Chuckwagon

To illustrate the concepts of Vision-Led Product Management, we use an imaginary app we call Chuckwagon.  Let's take a detailed look at the process of:
Read More

Want to talk about Vision-Led Product Management?

Contact Us
Schedule A Call