The Prodify Blog

A few years ago there was a new phrase that made its rounds through the product management community:  “love the problem, not the solution.”  That is, make sure you’re solving a problem for customers, and have a deep understanding of that problem.  Focus on the problem over your product (the solution).  All great advice.  But I’ve seen teams struggle when applying it.  In this post, I’ll talk about 3 common issues I see with this concept.

Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of product benefits into different categories.  The key concepts include:

To illustrate the concepts of Vision-Led Product Management, we use an imaginary app we call Chuckwagon.  Let's take a detailed look at the process of: