The Prodify Blog

Applying Vision-Led Product Management in the real world.

3 Reasons to Stop Solving Problems and Start Delivering Outcomes

A few years ago there was a new phrase that made its rounds through the product management community:  “love the problem, not the solution.”  That is, make sure you’re solving a problem for customers, and have a deep understanding of that problem.  Focus on the problem over your product (the solution).  All great advice.  But I’ve seen teams struggle when applying it.  In this post, I’ll talk about 3 common issues I see with this concept.
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A Product Manager's Guide to the Kano Model

on September 26 2019 By | Rajesh Nerlikar | Strategic Planning Market Research
Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of product benefits into different categories.  The key concepts include:
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Strategic Planning Case Study: Chuckwagon

To illustrate the concepts of Vision-Led Product Management, we use an imaginary app we call Chuckwagon.  Let's take a detailed look at the process of:
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