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Advisor Case Study: Constantly Changing Priorities
The following is adapted from Build What Matters. When I joined Adchemy, a twenty-five-person startup, in 2006, the company had already...
Advisor Case Study: The Color-Coded Product Roadmap
The following is adapted from Build What Matters. The Never-Ending Customer Commitment Cycle I vividly remember joining Opower as the VP of...
3 Reasons to Stop Solving Problems and Start Delivering Outcomes
A few years ago there was a new phrase that made its rounds through the product management community: “love the problem, not the solution.”...
A Product Manager's Guide to the Kano Model
Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of...
Strategic Planning Case Study: Chuckwagon
To illustrate the concepts of Vision-Led Product Management, we use an imaginary app we call Chuckwagon. Let's take a detailed look at the...
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