My most rewarding yet challenging roles have been as part of a fast growing business. These come with an opportunity -- plus an expectation -- to grow the product team to fuel continued expansion. I’ve been lucky enough to see hyper-growth early in my career at eBay, as the first head of product at Groupon and most recently at Fetch Rewards. When your team scales rapidly, you outgrow the ability to be in the weeds on everything. Your focus will shift from being involved in defining requirements to setting up the team to manage the ever-growing demands. This is similar to the change of role as you progress from being a PM to a manager of PMs to a manager of managers -- though in this case the entire organization is undergoing rapid change simultaneously. It’s been said that for product leaders, your team is your product. It should get deliberate attention to improve and evolve just as the product does. With that, here are implications for rapid growth of your team and how it relates to your individuals, organization, team culture -- and your own role.