Consulting

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5-step market research interview process

A Product Manager's Guide to Customer Discovery

Rajesh Nerlikar

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:

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How to Scope a New Feature

Rajesh Nerlikar

While consulting with a client last year, one of the challenges I helped the team with was their process of planning and releasing new...

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A Product Manager's Guide to the Kano Model

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Behavioral Science Crash Course: Steve Wendel's CREATE Action Funnel

3 tips for B2B2C product leaders

3 Tips That Will Make You a Great B2B2C Product Leader