Lead with a customer-centric product vision.
Rapid iteration, A/B testing, and growth hacking—these buzzwords have everyone’s attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.
Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product driven company. Through their tested strategies and stories of success, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
Ben and Rajesh's book reminds product teams what is most important - the customer - and that enabling technology is there to solve problems for our customers in ways that are just now possible.
Founder of Silicon Valley Product Group and Author of Inspired
Putting your customer at the center of your product vision is essential for any company to succeed today. Build What Matters outlines how to do just that, priming your company for growth.
Author of Escaping the Build Trap and CEO of Produx Labs
Build What Matters thoughtfully explains what it means to be a product-driven company. It presents a clear process for leading with a customer-centric vision, making it a must-read for current and aspiring product leaders.
Former Vice President at Netflix
Build What Matters is packed full of hard-won, tactical advice based on the authors' real experience. It's likely o become one of the most dog-eared and well-worn references on even the most experienced PM's bookshelf.
EIR at Reforge, former product leader at Slack, Instacart, RunKeeper, and Zynga
Ben Foster and Rajesh Nerlikar have written the bible of customer-centric product management.
Board Member at several technology companies and Professor at Harvard Business School