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Build What Matters Is Out Now

Delivering Key Outcomes with Vision-Led Product Management

This book shares many of the important lessons Ben has learned in the trenches... This book reminds product teams what is most important - the customer - and provides techniques that help product teams avoid losing sight of this.Marty Cagan

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Build What Matters

Vision-Led Product Management



A Framework Based On:


Years experience


Startup exits 


Companies advised


Hours with clients



Craft a strategic plan for your product by working backwards from a customer journey vision designed to 10x your customer outcome metric.


Put the right team structure, people and processes in place to execute a product roadmap that balances strategic work, quick wins and product hygiene.


Chart a product management career path and develop the skills you need to reach your goals, using your current responsibilities as a vehicle for learning.


Get a seasoned product exec or capable product manager to temporarily fill a product role (full-time or part-time).


Add a product management rockstar to your team by identifying the right skills and evaluating candidates efficiently.


Share product management best practices with your audience through theory and real-world examples.

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What We Provide


Our Experience

We bring decades of our own startup and enterprise product management experience, along with experience as product advisors to 55 companies. This way you can avoid our mistakes.

Our Framework

Vision-Led Product Management framework includes our best practices to help you accelerate the path to shareholder value and your product management career goals.

Positive Energy

We recognize coaching happens through every interaction with our clients. That's why we spend a lot of time thinking about how  we want them to feel after talking to us: empowered, confident, and inspired.

The Library

Save time using a Google Drive folder we've compiled with hundreds of worksheets, guides, and real-world examples of product deliverables, such as vision / strategy decks and roadmaps.

The Guild

Join an intimate, invite-only community of product management pros who connect virtually through webinars, Slack and Google Drive to share war stories and best practices.


We're an extension of your product team, not a board member who chimes in once a quarter. We prefer to dive deep into your business and love seeing the nitty-gritty details. 

Want to talk about Vision-Led Product Management?

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