It's simple. We believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In Build What Matters, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
Ben and Rajesh's book reminds product teams what is most important - the customer - and that enabling technology is there to solve problems for our customers in ways that are just now possible.
Founder of Silicon Valley Product Group and Author of Inspired