Everyone obsesses over internal metrics like revenue, NPS and MAUs. No customer cares about those - so figure out how they measure the success of your product and start obsessing over those metrics too.
Envision 10x Outcomes
Once you know what outcome your customer expects your product to deliver (and how to measure it), think about a customer journey that could deliver 10x the outcome the product does today.
Once you have a customer journey vision, work backwards by identifying the major changes required to realize that vision and then creating a strategic plan that shows how the customer journey will change over time.
Create a Roadmap
Once you have a sense of where you're headed in the long-term, balance your near-term roadmap between strategic progress towards the vision, near-term optimizations and product hygiene (uptime, performance, security, etc).
Execute the Roadmap
To deliver the roadmap, make sure you have the right team structure, people and processes in place as all 3 will affect your customer journey.
Want to talk about Vision-Led Product Management?
Prodify helps teams apply Vision-Led Product Management best practices to accelerate both shareholder value creation and product career development.