Get Alignment
Make sure everyone internally measures product success in the same way.
Be Customer Centric
Identify how your customers would quantify your product's value.
Provide Context
Teams can quantify their value delivered using the KPI pyramid.
Interview customers to understand how they would quantify the outcome the product delivers. For B2B, it's likely ROI. For B2C, it's a bit more complicated.
We recommend shareholder value, as that's critical for startups and public companies alike.
Make sure customers and internal stakeholders agree on the top metrics. Without alignment, product prioritization debates will continue to happen.
Break each box into KPIs (ideally 2, but no more than 3 or 4) to keep the number of metrics manageable. Over time, you may tweak these.
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Read blog posts on best practices for creating and using this artifact based on real-world products.
Want to talk about Vision-Led Product Management?
Prodify helps teams apply Vision-Led Product Management best practices to accelerate both shareholder value creation and product career development.
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