The Prodify Blog

One of the most common questions we get from aspiring and new PMs is - what do you recommend I do to ramp up on the craft?  Here, my friends, is what we recommend (in priority order, of course).

Collectively, we've hired hundreds of product managers in our time.  So we thought it'd be good to share the 3 big buckets of things we look for when hiring, and explain more about each (with examples).

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:

While consulting with a client last year, one of the challenges I helped the team with was their process of planning and releasing new features.  In particular, they wanted to get better at:

I consider myself really lucky to have learned so much about the power of behavioral science in product design at both Opower and HelloWallet.  In fact, our Chief Behavioral Scientist at HelloWallet, Dr. Stephen Wendel, wrote a book on applying behavioral science to software products.  We used the framework he created to improve our financial wellness products, so I spoke about it last year at an Action Design Austin Meetup.  Here is a crash course summarizing one way to use behavioral science to encourage users of your product to get the most out of it

One of the most common questions we get when coaching product managers is: how do I create a roadmap?  There's a great visual we often reference to show 20 different prioritization techniques you can use to create a roadmap: 

Product management requires collaboration across many disciplines to make the product successful, so it's important to understand how those colleagues view you as a partner in achieving some common set of goals.  In general, I measure the performance of product managers in two dimensions:

In 1967, computer programmer Melvin Conway introduced an idea that came to be know as Conway's Law.  It stated: