The Prodify Blog

Applying Vision-Led Product Management in the real world.

Rajesh Nerlikar

Rajesh is a co-founder of Prodify and Chief Product Advisor / Coach. Prior to that, he was the Director of Workplace Products at Morningstar, a Senior PM at HelloWallet, which was acquired by Morningstar, and a PM at Opower, which went public in 2014.

Recent Posts

A Product Manager's Guide to the Kano Model

on September 26 2019 By | Rajesh Nerlikar | Strategic Planning Market Research
Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of product benefits into different categories.  The key concepts include:
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3 Tips That Will Make You The Sales Team's Favorite Product Manager

Collaboration is a critical skill for product managers, and in this post, I interviewed Juan Thurman, a fellow Austinite who has held leadership positions in sales, marketing and customer success at the likes of of B2B giants Twilio and IBM.  He offered 3 tips for product managers as they think about working with their sales teams:  
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The Top 5 Resources for New Product Managers

on August 1 2019 By | Rajesh Nerlikar | Coaching
One of the most common questions we get from aspiring and new PMs is - what do you recommend I do to ramp up on the craft?  Here, my friends, is what we recommend (in priority order, of course).
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The 4 Things to Look for When Hiring a Product Manager

on July 26 2019 By | Rajesh Nerlikar | Hiring
Collectively, we've hired hundreds of product managers in our time.  So we thought it'd be good to share the 4 big buckets of traits we look for when hiring great product managers, and explain more about each (with examples).
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A Product Manager's Guide to Market Research

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:
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How to Scope a New Feature

While consulting with a client last year, one of the challenges I helped the team with was their process of planning and releasing new features.  In particular, they wanted to get better at:
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Behavioral Science Crash Course: Steve Wendel's CREATE Action Funnel

I consider myself really lucky to have learned so much about the power of behavioral science in product design at both Opower and HelloWallet.  In fact, our Chief Behavioral Scientist at HelloWallet, Dr. Stephen Wendel, wrote a book on applying behavioral science to software products.  We used the framework he created to improve our financial wellness products, so I spoke about it last year at an Action Design Austin Meetup.  Here is a crash course summarizing one way to use behavioral science to encourage users of your product to get the most out of it
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Roadmap Case Study: Chuckwagon

on July 16 2019 By | Rajesh Nerlikar | Executing Coaching Roadmap
One of the most common questions we get when coaching product managers is: how do I create a roadmap?  There's a great visual we often reference to show 20 different prioritization techniques you can use to create a roadmap: 
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Getting Peer Feedback as a Product Manager

on July 15 2019 By | Rajesh Nerlikar | Coaching
Product management requires collaboration across many disciplines to make the product successful, so it's important to understand how those colleagues view you as a partner in achieving some common set of goals.  In general, I measure the performance of product managers in two dimensions:
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8 Ways to Organize Your Product Development Squads

on July 15 2019 By | Rajesh Nerlikar | Executing Team Structure
In 1967, computer programmer Melvin Conway introduced an idea that came to be know as Conway's Law.  It stated:
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