Rajesh Nerlikar
Posts
Key Outcomes and Jobs to be Done
I first started using the Jobs to be Done framework about 5 years ago, and while I never quite got it to stick, I've seen more of the...
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Storyblocks Case Study: The Effects of Vision-Led Product Management
The following is adapted from Build What Matters. Storyblocks is the world’s first stock media subscription service, offering video, audio,...
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Advisor Case Study: Assuming What Users Want
The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw...
3 Reasons to Stop Solving Problems and Start Delivering Outcomes
A few years ago there was a new phrase that made its rounds through the product management community: “love the problem, not the solution.”...
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A Product Manager's Guide to the Kano Model
Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of...
3 Tips That Will Make You The Sales Team's Favorite Product Manager
Collaboration is a critical skill for product managers, and in this post, I interviewed Juan Thurman, a fellow Austinite who has held...
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The Top 5 Resources for Product Managers
One of the most common questions we get from aspiring, new and experienced product managers alike is - what do you recommend I do to learn...
The 4 Things to Look for When Hiring a Product Manager
Collectively, we've hired hundreds of product managers in our time. So we thought it'd be good to share the 4 big buckets of traits we look...
A Product Manager's Guide to Customer Discovery
One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:
How to Scope a New Feature
While consulting with a client last year, one of the challenges I helped the team with was their process of planning and releasing new...
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- Product-Market Fit (2)
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