Rajesh Nerlikar
Posts
How to Evaluate Candidates for Product Mindset
The following is adapted from Build What Matters. There is one factor that separates the great product managers from the ones who’ve...
Advisor Case Study: The Behavioral Science Behind Triggers
The following is adapted from Build What Matters. I had no idea what behavioral science was until I joined Ben at Opower. There, I learned...
How Jobs To Be Done Can Help More Users Switch To Your Product
If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.
Advisor Case Study: Time Horizons and Financial Results
The following is adapted from Build What Matters. After Morningstar acquired HelloWallet, there was a grand vision for how our two products...
3 Tips for Managing a B2B2C Product
At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness. The product was offered as a benefit to...
Advisor Case Study: Too Many Outcomes
The following is adapted from Build What Matters. Right before I joined HelloWallet as a Senior Product Manager, the company pivoted from a...
Key Outcomes and Jobs to be Done
I first started using the Jobs to be Done framework about 5 years ago, and while I never quite got it to stick, I've seen more of the...
Storyblocks Case Study: The Effects of Vision-Led Product Management
The following is adapted from Build What Matters. Storyblocks is the world’s first stock media subscription service, offering video, audio,...
Advisor Case Study: Assuming What Users Want
The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw...
3 Reasons to Stop Solving Problems and Start Delivering Outcomes
A few years ago there was a new phrase that made its rounds through the product management community: “love the problem, not the solution.”...
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