Rajesh Nerlikar

Rajesh Nerlikar

Rajesh is a co-founder of Prodify and currently serving as a Board Member. He is also the VP of Consumer Product at Optiwatt. Prior to that, he has more than 20 years of experience, serving as the VP of Product at Regrow. a fractional VP of Product at Savonix, the Director of Workplace Products at Morningstar, a Senior PM at HelloWallet (which was acquired by Morningstar) and a PM at Opower (which went public in 2014).

Posts

Advisor Case Study: The Business Value of Operational Tools

Rajesh Nerlikar

The following is adapted from Build What Matters. When I was on Ben’s product team at Opower, my goal was to increase our margins as we...

DrFirst Case Study: Clarifying the Direction for a New Product

Rajesh Nerlikar

The following is adapted from Build What Matters. Since 2000, DrFirst has pioneered healthcare technology solutions and consulting services...

How to Evaluate Candidates for Product Mindset

Rajesh Nerlikar

The following is adapted from Build What Matters. There is one factor that separates the great product managers from the ones who’ve...

Advisor Case Study: The Behavioral Science Behind Triggers

Rajesh Nerlikar

The following is adapted from Build What Matters. I had no idea what behavioral science was until I joined Ben at Opower. There, I learned...

How Jobs To Be Done Can Help More Users Switch To Your Product

Rajesh Nerlikar

If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.

Advisor Case Study: Time Horizons and Financial Results

Rajesh Nerlikar

The following is adapted from Build What Matters. After Morningstar acquired HelloWallet, there was a grand vision for how our two products...

3 Tips for Managing a B2B2C Product

Rajesh Nerlikar

At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness. The product was offered as a benefit to...

Advisor Case Study: Too Many Outcomes

Rajesh Nerlikar

The following is adapted from Build What Matters. Right before I joined HelloWallet as a Senior Product Manager, the company pivoted from a...

Key Outcomes and Jobs to be Done

Rajesh Nerlikar

I first started using the Jobs to be Done framework about 5 years ago, and while I never quite got it to stick, I've seen more of the...

Storyblocks Case Study: The Effects of Vision-Led Product Management

Rajesh Nerlikar

The following is adapted from Build What Matters. Storyblocks is the world’s first stock media subscription service, offering video, audio,...