Rajesh Nerlikar
Posts
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Octopus Case Study: Rapid Experimentation
The following is adapted from Build What Matters. Octopus Interactive is a rideshare media company based in Washington, DC. Co-Founder and...
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MarketSmart Case Study: Consistent User Research
The following is adapted from Build What Matters. In late 2017, Elizabeth Weiland heard Ben’s This is Product Management podcast episode on...
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Advisor Case Study: The Business Value of Operational Tools
The following is adapted from Build What Matters. When I was on Ben’s product team at Opower, my goal was to increase our margins as we...
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DrFirst Case Study: Clarifying the Direction for a New Product
The following is adapted from Build What Matters. Since 2000, DrFirst has pioneered healthcare technology solutions and consulting services...
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How to Evaluate Candidates for Product Mindset
The following is adapted from Build What Matters. There is one factor that separates the great product managers from the ones who’ve...
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Advisor Case Study: The Behavioral Science Behind Triggers
The following is adapted from Build What Matters. I had no idea what behavioral science was until I joined Ben at Opower. There, I learned...
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How Jobs To Be Done Can Help More Users Switch To Your Product
If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.
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Advisor Case Study: Time Horizons and Financial Results
The following is adapted from Build What Matters. After Morningstar acquired HelloWallet, there was a grand vision for how our two products...
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3 Tips for Managing a B2B2C Product
At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness. The product was offered as a benefit to...
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Advisor Case Study: Too Many Outcomes
The following is adapted from Build What Matters. Right before I joined HelloWallet as a Senior Product Manager, the company pivoted from a...
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