The Prodify Blog

Applying Vision-Led Product Management in the real world.

Wartime Product Leadership

on April 9 2020 By | Ben Foster | Executing Coaching
An Unprecedented Situation The COVID-19 outbreak and associated response have staggering immediate ramifications for many technology companies. Nearly everyone has closed their offices and plenty of thought leaders have shared best practices for delivering software in a 100% remote work environment. However, the far more important product leadership challenge today is the need to quickly switch gears based on new business priorities and to become more dynamic at the senior-most levels given unpredictable and rapidly evolving market conditions.
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3 Reasons to Stop Solving Problems and Start Delivering Outcomes

A few years ago there was a new phrase that made its rounds through the product management community:  “love the problem, not the solution.”  That is, make sure you’re solving a problem for customers, and have a deep understanding of that problem.  Focus on the problem over your product (the solution).  All great advice.  But I’ve seen teams struggle when applying it.  In this post, I’ll talk about 3 common issues I see with this concept.
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3 Tips That Will Make You a Great B2B2C Product Leader

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for a set of business partners (such as revenue, distribution, consumer behavior change) in a way that leads to a valuable offering for consumers (such as selection, convenience, consolidated services). Common examples include e-commerce companies, reviews sites and food delivery services In B2B2C companies, a “one size fits all” approach to your product team and process won’t serve your customers and business optimally. Instead, you should organize in a way that accounts for the unique needs of each part of your business. Some quick tips to navigate your team through this:
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3 Tips That Will Make You The Sales Team's Favorite Product Manager

Collaboration is a critical skill for product managers, and in this post, I interviewed Juan Thurman, a fellow Austinite who has held leadership positions in sales, marketing and customer success at the likes of of B2B giants Twilio and IBM.  He offered 3 tips for product managers as they think about working with their sales teams:  
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The Top 5 Resources for New Product Managers

on August 1 2019 By | Rajesh Nerlikar | Coaching
One of the most common questions we get from aspiring and new PMs is - what do you recommend I do to ramp up on the craft?  Here, my friends, is what we recommend (in priority order, of course).
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A Product Manager's Guide to Market Research

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:
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The 10 Commandments of Product-UX Collaboration

on July 22 2019 By | Ben Foster | Coaching Speaking Design
Product management is a highly collaborative role.  One of the most critical partnerships in the success of any product is the product-design relationship, especially when it comes to the user experience.  Last fall, I presented how top product and UX teams work together at a NoVA UX Meetup.  Here's a summary of my talk.
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Roadmap Case Study: Chuckwagon

on July 16 2019 By | Rajesh Nerlikar | Executing Coaching Roadmap
One of the most common questions we get when coaching product managers is: how do I create a roadmap?  There's a great visual we often reference to show 20 different prioritization techniques you can use to create a roadmap: 
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Getting Peer Feedback as a Product Manager

on July 15 2019 By | Rajesh Nerlikar | Coaching
Product management requires collaboration across many disciplines to make the product successful, so it's important to understand how those colleagues view you as a partner in achieving some common set of goals.  In general, I measure the performance of product managers in two dimensions:
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