How to Overcome the 10 Dysfunctions in Product Management

Sara Zalowitz

The first chapter of Prodify’s book Build What Matters highlights the 10 Dysfunctions of Product Management, which identify the most common...

3 Tips for Managing a B2B2C Product

Rajesh Nerlikar

At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness. The product was offered as a benefit to...

CrossLead Case Study: Converging on Product-Market Fit

Ben Foster

The following is adapted from Build What Matters. CrossLead is a platform that helps organizations of all sizes plan, manage, and track...

Advisor Case Study: Assuming What Users Want

Rajesh Nerlikar

The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw...

Wartime Product Leadership

Ben Foster

An Unprecedented Situation The COVID-19 outbreak and associated response have staggering immediate ramifications for many technology...

3 Reasons to Stop Solving Problems and Start Delivering Outcomes

Rajesh Nerlikar

A few years ago there was a new phrase that made its rounds through the product management community: “love the problem, not the solution.”...

3 tips for B2B2C product leaders

3 Tips That Will Make You a Great B2B2C Product Leader

David Jesse

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for...

3 tips for product managers to collaborte with sales

3 Tips That Will Make You The Sales Team's Favorite Product Manager

Rajesh Nerlikar

Collaboration is a critical skill for product managers, and in this post, I interviewed Juan Thurman, a fellow Austinite who has held...

The Top 5 Resources for Product Managers

Rajesh Nerlikar

One of the most common questions we get from aspiring, new and experienced product managers alike is - what do you recommend I do to learn...

5-step market research interview process

A Product Manager's Guide to Customer Discovery

Rajesh Nerlikar

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:

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