The Prodify Blog

Applying Vision-Led Product Management in the real world.

3 Tips for Managing a B2B2C Product

At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness.  The product was offered as a benefit to employees by their employer, who was our our client.  The B2B2C model is complex to manage – here are some tips I learned along the way:
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CrossLead Case Study: Converging on Product-Market Fit

The following is adapted from Build What Matters. CrossLead is a platform that helps organizations of all sizes plan, manage, and track progress toward achieving important company objectives. It was founded by Navy SEAL David Silverman, co-author of the bestseller Team of Teams, which details the military’s need to become nimbler and more flexible in order to successfully fight Al Qaeda. Many commercial organizations are faced with the challenge of making similar adaptations, but they lack the necessary software tools and frameworks, which CrossLead provides. Nevertheless, the CrossLead team did not see immediate market traction.
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Advisor Case Study: Assuming What Users Want

The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw two exits from the startups I worked for. Opower went public in April, and HelloWallet was acquired by a strategic investor, Morningstar, in May. Nervous about working for a “big” enterprise like Morningstar, I immediately decided to launch a dating app my buddy and I had been talking about for years. The idea was simple: matching people based on the actual places they go, because people are more likely to be interested in someone who goes to the same bars, restaurants, parks, museums, and ball parks. Location-based check-ins on Facebook and Foursquare (Swarm) were rising, so we pulled data from those platforms. I called the app Wentroductions, and to this day, I cringe at the awkward name choice.
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Wartime Product Leadership

on April 9 2020 By | Ben Foster | Executing Coaching Training
An Unprecedented Situation The COVID-19 outbreak and associated response have staggering immediate ramifications for many technology companies. Nearly everyone has closed their offices and plenty of thought leaders have shared best practices for delivering software in a 100% remote work environment. However, the far more important product leadership challenge today is the need to quickly switch gears based on new business priorities and to become more dynamic at the senior-most levels given unpredictable and rapidly evolving market conditions.
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3 Reasons to Stop Solving Problems and Start Delivering Outcomes

A few years ago there was a new phrase that made its rounds through the product management community:  “love the problem, not the solution.”  That is, make sure you’re solving a problem for customers, and have a deep understanding of that problem.  Focus on the problem over your product (the solution).  All great advice.  But I’ve seen teams struggle when applying it.  In this post, I’ll talk about 3 common issues I see with this concept.
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3 Tips That Will Make You a Great B2B2C Product Leader

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for a set of business partners (such as revenue, distribution, consumer behavior change) in a way that leads to a valuable offering for consumers (such as selection, convenience, consolidated services). Common examples include e-commerce companies, reviews sites and food delivery services In B2B2C companies, a “one size fits all” approach to your product team and process won’t serve your customers and business optimally. Instead, you should organize in a way that accounts for the unique needs of each part of your business. Some quick tips to navigate your team through this:
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3 Tips That Will Make You The Sales Team's Favorite Product Manager

Collaboration is a critical skill for product managers, and in this post, I interviewed Juan Thurman, a fellow Austinite who has held leadership positions in sales, marketing and customer success at the likes of of B2B giants Twilio and IBM.  He offered 3 tips for product managers as they think about working with their sales teams:  
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The Top 5 Resources for New Product Managers

on August 1 2019 By | Rajesh Nerlikar | Coaching
One of the most common questions we get from aspiring and new PMs is - what do you recommend I do to ramp up on the craft?  Here, my friends, is what we recommend (in priority order, of course).
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A Product Manager's Guide to Customer Discovery

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:
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The 10 Commandments of Product-UX Collaboration

on July 22 2019 By | Ben Foster | Coaching Speaking Design Training
Product management is a highly collaborative role.  One of the most critical partnerships in the success of any product is the product-design relationship, especially when it comes to the user experience.  Last fall, I presented how top product and UX teams work together at a NoVA UX Meetup.  Here's a summary of my talk.
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