Ben Foster

Ben Foster

Ben is a co-founder of Prodify and Principal Product Advisor / Coach. He's also the Chief Product Officer at WHOOP. Prior to that he was the Chief Product Officer at GoCanvas, the VP of Product & Design at Opower (which went public in 2014) and previously worked for Marty Cagan at eBay.

Posts

WeSpire Case Study: Product Responsibilities of the CEO

Ben Foster

The following is adapted from Build What Matters. In 2012, WeSpire was in the midst of a successful pivot from a B2C model to an enterprise...

Advisor Case Study: An Army of INTJs

Ben Foster

The following is adapted from Build What Matters. While I was at eBay, the product management team grew to over a hundred people. When the...

Advisor Case Study: The Impact of Product Ops

Ben Foster

The following is adapted from Build What Matters. When I arrived at Opower, the need for a Product Ops position was immediately apparent....

Advisor Case Study: The Tokens System

Ben Foster

The following is adapted from Build What Matters. Earlier in the book, I told the story of Opower’s color-coded roadmap, which highlighted...

Ordergroove Case Study: Reframing the Question

Ben Foster

The following is adapted from Build What Matters. We’ve worked with Paul Fredrich for many years and across multiple companies. He is...

Advisor Case Study: Letting Customers Speak

Ben Foster

The following is adapted from Build What Matters. One of my most important responsibilities at GoCanvas was being the author and steward of...

WHOOP Case Study: Exercising Great Judgment

Ben Foster

The following is adapted from Build What Matters. WHOOP was an advisory client for years prior to Ben joining the company as Chief Product...

Advisor Case Study: Setting Meaningful Design Principles

Ben Foster

The following is adapted from Build What Matters. At energy-efficiency startup Opower, a question that was constantly asked throughout...

Advisor Case Study: The Literal "Aha" Moment

Ben Foster

The following is adapted from Build What Matters. Many companies struggle to connect the dots between early user behaviors in the product...

Ten Percent Happier Case Study: Impact Metrics

Ben Foster

The following is adapted from Build What Matters. Ten Percent Happier is a mobile app that helps people be happier, healthier and more...

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