The Prodify Blog

Applying Vision-Led Product Management in the real world.

Ben Foster

Ben is a co-founder of Prodify and Principal Product Advisor / Coach. He's also the Chief Product Officer at GoCanvas. Prior to that he was the VP of Product & Design at Opower, which went public in 2014 and prior to that, worked for Marty Cagan at eBay.

Recent Posts

The Top 3 Product Lessons Learned from eBay

on April 21 2020 By | Ben Foster | Speaking
eBay was in direct competition with Amazon in the early 2000's, but they had very different methodologies when approaching the market. The mistakes that eBay made during this time ultimately led to a huge difference in the trajectory of where these companies are today. On another episode of the podcast, I discuss my time at eBay from 2001-2005. 
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The Top 3 Product Lessons Learned from Webvan

on April 21 2020 By | Ben Foster | Speaking
The story of Webvan's rush to go public features prime examples of what not to do when trying to scale. I recently joined this episode of the podcast to talk about three critical but often overlooked mistakes the company made when trying to revolutionize home grocery deliveries. 
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Wartime Product Leadership

on April 9 2020 By | Ben Foster | Executing Coaching
An Unprecedented Situation The COVID-19 outbreak and associated response have staggering immediate ramifications for many technology companies. Nearly everyone has closed their offices and plenty of thought leaders have shared best practices for delivering software in a 100% remote work environment. However, the far more important product leadership challenge today is the need to quickly switch gears based on new business priorities and to become more dynamic at the senior-most levels given unpredictable and rapidly evolving market conditions.
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The 10 Commandments of Product-UX Collaboration

on July 22 2019 By | Ben Foster | Coaching Speaking Design
Product management is a highly collaborative role.  One of the most critical partnerships in the success of any product is the product-design relationship, especially when it comes to the user experience.  Last fall, I presented how top product and UX teams work together at a NoVA UX Meetup.  Here's a summary of my talk.
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