Ben Foster
Posts
5 Ways Product Leaders Can Champion Their Teams Through a Recession
Market analysts, business leaders, and venture capitalists agree a recession is looming. Today, startups are forced to reevaluate their...
Lead Your Product Team Through A Recession: 4 Things Every Startup CEO Should Know
Business leaders, venture capitalists and market analysts agree a recession is looming. Without question, startup capital has become harder...
WeSpire Case Study: Product Responsibilities of the CEO
The following is adapted from Build What Matters. In 2012, WeSpire was in the midst of a successful pivot from a B2C model to an enterprise...
Advisor Case Study: An Army of INTJs
The following is adapted from Build What Matters. While I was at eBay, the product management team grew to over a hundred people. When the...
Advisor Case Study: The Impact of Product Operations
The following is adapted from Build What Matters. When I arrived at Opower, the need for a Product Operations position was immediately...
Advisor Case Study: The Tokens System
The following is adapted from Build What Matters. Earlier in the book, I told the story of Opower’s color-coded roadmap, which highlighted...
Ordergroove Case Study: Reframing the Question
The following is adapted from Build What Matters. We’ve worked with Paul Fredrich for many years and across multiple companies. He is...
Advisor Case Study: Letting Customers Speak
The following is adapted from Build What Matters. One of my most important responsibilities at GoCanvas was being the author and steward of...
WHOOP Case Study: Exercising Great Judgment
The following is adapted from Build What Matters. WHOOP was an advisory client for years prior to Ben joining the company as Chief Product...
Advisor Case Study: Setting Meaningful Design Principles
The following is adapted from Build What Matters. At energy-efficiency startup Opower, a question that was constantly asked throughout...
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