Ben Foster
Posts
Advisor Case Study: The Literal 'Aha' Moment
The following is adapted from Build What Matters. Many companies struggle to connect the dots between early user behaviors in the product...
Ten Percent Happier Case Study: Impact Metrics
The following is adapted from Build What Matters. Ten Percent Happier is a mobile app that helps people be happier, healthier and more...
Advisor Case Study: Hidden Shipping Costs
The following is adapted from Build What Matters. One of the most fundamental experiences in an e-commerce product is called “finding,”...
CrossLead Case Study: Converging on Product-Market Fit
The following is adapted from Build What Matters. CrossLead is a platform that helps organizations of all sizes plan, manage, and track...
Advisor Case Study: Constantly Changing Priorities
The following is adapted from Build What Matters. When I joined Adchemy, a twenty-five-person startup, in 2006, the company had already...
Advisor Case Study: The Color-Coded Product Roadmap
The following is adapted from Build What Matters. The Never-Ending Customer Commitment Cycle I vividly remember joining Opower as the VP of...
Advisor Case Study: Measuring Lines of PRD
The following is adapted from Build What Matters. During my time at eBay, from 2001 to 2005, product management was run by a few different...
Contactually Case Study: The Power of Focus
The following is adapted from Build What Matters. Initially, Contactually was a customer relationship management (CRM) tool for the long...
The Top 3 Product Lessons Learned from eBay
eBay was in direct competition with Amazon in the early 2000's, but they had very different methodologies when approaching the market. The...
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