Posts
How I Drove 4X Product Usage as a Fractional CPO
In eight months as a fractional Chief Product Officer, I helped transform a startup's product development approach, driving a 4x increase...
From Overwhelmed to Empowered: AI for Product People
In today's rapidly evolving business landscape, AI is no longer a distant concept but a transformative tool waiting to be leveraged. Here...
Broadvoice Case Study: Becoming Product-Driven
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You may have seen our recent client interview about the transition to being product-driven instead of sales-driven. Specifically, it was...
Curaytor Case Study: Becoming Product-Driven
At Prodify, we work with a variety of clients who are looking to make the transition to being product-driven instead of sales-driven. The...
WeSpire Case Study: Product Responsibilities of the CEO
The following is adapted from Build What Matters. In 2012, WeSpire was in the midst of a successful pivot from a B2C model to an enterprise...
Ordergroove Case Study: Reframing the Question
The following is adapted from Build What Matters. We’ve worked with Paul Fredrich for many years and across multiple companies. He is...
Octopus Case Study: Rapid Experimentation
The following is adapted from Build What Matters. Octopus Interactive is a rideshare media company based in Washington, DC. Co-Founder and...
MarketSmart Case Study: Consistent User Research
The following is adapted from Build What Matters. In late 2017, Elizabeth Weiland heard Ben’s This is Product Management podcast episode on...
DrFirst Case Study: Clarifying the Direction for a New Product
The following is adapted from Build What Matters. Since 2000, DrFirst has pioneered healthcare technology solutions and consulting services...
WHOOP Case Study: Exercising Great Judgment
The following is adapted from Build What Matters. WHOOP was an advisory client for years prior to Ben joining the company as Chief Product...
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