Client Case Study

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Broadvoice Case Study: Becoming Product-Driven

Sara Zalowitz

You may have seen our recent client interview about the transition to being product-driven instead of sales-driven. Specifically, it was...

Curaytor Case Study: Becoming Product-Driven

Sara Zalowitz

At Prodify, we work with a variety of clients who are looking to make the transition to being product-driven instead of sales-driven. The...

WeSpire Case Study: Product Responsibilities of the CEO

Ben Foster

The following is adapted from Build What Matters. In 2012, WeSpire was in the midst of a successful pivot from a B2C model to an enterprise...

Ordergroove Case Study: Reframing the Question

Ben Foster

The following is adapted from Build What Matters. We’ve worked with Paul Fredrich for many years and across multiple companies. He is...

Octopus Case Study: Rapid Experimentation

Rajesh Nerlikar

The following is adapted from Build What Matters. Octopus Interactive is a rideshare media company based in Washington, DC. Co-Founder and...

MarketSmart Case Study: Consistent User Research

Rajesh Nerlikar

The following is adapted from Build What Matters. In late 2017, Elizabeth Weiland heard Ben’s This is Product Management podcast episode on...

DrFirst Case Study: Clarifying the Direction for a New Product

Rajesh Nerlikar

The following is adapted from Build What Matters. Since 2000, DrFirst has pioneered healthcare technology solutions and consulting services...

WHOOP Case Study: Exercising Great Judgment

Ben Foster

The following is adapted from Build What Matters. WHOOP was an advisory client for years prior to Ben joining the company as Chief Product...

Ten Percent Happier Case Study: Impact Metrics

Ben Foster

The following is adapted from Build What Matters. Ten Percent Happier is a mobile app that helps people be happier, healthier and more...

Storyblocks Case Study: The Effects of Vision-Led Product Management

Rajesh Nerlikar

The following is adapted from Build What Matters. Storyblocks is the world’s first stock media subscription service, offering video, audio,...

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