The Prodify Blog

Applying Vision-Led Product Management in the real world.

Advisor Case Study: The Tokens System

on June 9 2021 By | Ben Foster | Roadmap
The following is adapted from Build What Matters. Earlier in the book, I told the story of Opower’s color-coded roadmap, which highlighted the inconvenient truth that our willingness to say yes to inbound feature requests from RFPs was perpetually pushing out our more innovative and strategically valuable work. This is the story of how we finally broke the cycle.
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Advisor Case Study: The Business Value of Operational Tools

The following is adapted from Build What Matters. When I was on Ben’s product team at Opower, my goal was to increase our margins as we prepared for the IPO. My squad was called “SaaSy Ops,” a nod to the fact that we wanted to drive down the personnel costs of operating our product so we got the same valuation multiples as other SaaS businesses when we went public. We did this by automating tasks that our product operations team had to do manually because the product didn’t support them.
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3 Tips for Managing a B2B2C Product

At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness.  The product was offered as a benefit to employees by their employer, who was our our client.  The B2B2C model is complex to manage – here are some tips I learned along the way:
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Advisor Case Study: The Color-Coded Product Roadmap

The following is adapted from Build What Matters. The Never-Ending Customer Commitment Cycle I vividly remember joining Opower as the VP of product in early 2010. In my second week, the board requested to see a product roadmap. Scrambling to deliver, the obvious starting point was learning from the team what had already been planned. In doing so, I discovered two surprising facts:
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How to Scope a New Feature

While consulting with a client last year, one of the challenges I helped the team with was their process of planning and releasing new features.  In particular, they wanted to get better at:
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Roadmap Case Study: Chuckwagon

One of the most common questions we get when coaching product managers is: how do I create a roadmap?  There's a great visual we often reference to show 20 different prioritization techniques you can use to create a roadmap: 
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