The Prodify Blog

Applying Vision-Led Product Management in the real world.

The 10 Dysfunctions of Product Management

on January 26 2021 By | Matte Scheinker | Executing Speaking Product-Driven
I’ve been a product leader for more than 20-years and, sadly, I’ve experienced (and sometimes unintentionally caused) every one of the ten top product management dysfunctions. After listening to Ben and Rajesh speak on the Rocketship.fm podcast episode, The 10 Dysfunctions of Product Management, here are my top three takeaways, as well as timestamp links to the corresponding part of the episode:
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The Five Traits of a Product-Driven Company

on December 23 2020 By | Matte Scheinker | Executing Speaking Product-Driven
Rajesh spoke recently at ProductCamp Austin about The Five Traits of a Product-Driven Company. Not only does he detail the common characteristics that these companies share, but he provides immediately actionable advice to help move your company towards being product-driven. The entire presentation is worth reviewing, but here are my top takeaways from each of the five traits and shortcuts to the corresponding part of the talk:
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The Top 3 Product Lessons Learned from eBay

on April 21 2020 By | Ben Foster | Speaking
eBay was in direct competition with Amazon in the early 2000's, but they had very different methodologies when approaching the market. The mistakes that eBay made during this time ultimately led to a huge difference in the trajectory of where these companies are today. On another episode of the Rocketship.fm podcast, I discuss my time at eBay from 2001-2005. 
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The Top 3 Product Lessons Learned from Webvan

on April 21 2020 By | Ben Foster | Speaking
The story of Webvan's rush to go public features prime examples of what not to do when trying to scale. I recently joined this episode of the Rockship.fm podcast to talk about three critical but often overlooked mistakes the company made when trying to revolutionize home grocery deliveries. 
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The 10 Commandments of Product-UX Collaboration

on July 22 2019 By | Ben Foster | Coaching Speaking Design Training
Product management is a highly collaborative role.  One of the most critical partnerships in the success of any product is the product-design relationship, especially when it comes to the user experience.  Last fall, I presented how top product and UX teams work together at a NoVA UX Meetup.  Here's a summary of my talk.
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Behavioral Science Crash Course: Steve Wendel's CREATE Action Funnel

I consider myself really lucky to have learned so much about the power of behavioral science in product design at both Opower and HelloWallet.  In fact, our Chief Behavioral Scientist at HelloWallet, Dr. Stephen Wendel, wrote a book on applying behavioral science to software products.  We used the framework he created to improve our financial wellness products, so I spoke about it last year at an Action Design Austin Meetup.  Here is a crash course summarizing one way to use behavioral science to encourage users of your product to get the most out of it
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