The Prodify Blog

A few years ago there was a new phrase that made its rounds through the product management community:  “love the problem, not the solution.”  That is, make sure you’re solving a problem for customers, and have a deep understanding of that problem.  Focus on the problem over your product (the solution).  All great advice.  But I’ve seen teams struggle when applying it.  In this post, I’ll talk about 3 common issues I see with this concept.

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for a set of business partners (such as revenue, distribution, consumer behavior change) in a way that leads to a valuable offering for consumers (such as selection, convenience, consolidated services). Common examples include e-commerce companies, reviews sites and food delivery services In B2B2C companies, a “one size fits all” approach to your product team and process won’t serve your customers and business optimally. Instead, you should organize in a way that accounts for the unique needs of each part of your business. Some quick tips to navigate your team through this:

While consulting with a client last year, one of the challenges I helped the team with was their process of planning and releasing new features.  In particular, they wanted to get better at:

To illustrate the concepts of Vision-Led Product Management, we use an imaginary app we call Chuckwagon.  Let's take a detailed look at the process of: