Posts
From Projects to Products: How Best Egg Evolved Their Operating Model
In 2024, I guided Best Egg's transformation from a project-centric to a product-centric operating model. As a fractional product executive,...
Assessing the ROI of Your Product Strategy
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Assessing the ROI of your product strategy can be challenging, but as a product leaders we need to do this assessment to ensure our teams...
Building a Product *Impact* Factory
In an annual review, a board meeting, or even just a recurring check-in, scrutiny is too often disproportionately on features and dates –...
Foundations of High Performing Product Teams
Between us, the Prodify advisors have earned more than our share of gray hair working in product management. From this, we see patterns of...
A B2B Customer's Key Outcome Pyramid
At Prodify, we often use the Key Outcome Pyramid with our clients to help them identify the relationship between metrics, decide which...
Octopus Case Study: Rapid Experimentation
The following is adapted from Build What Matters. Octopus Interactive is a rideshare media company based in Washington, DC. Co-Founder and...
Advisor Case Study: Confidence as the Key Outcome
I spend a decent amount of time reflecting on my past roles and how the Vision-Led Product Management framework would have been a valuable...
Ten Percent Happier Case Study: Impact Metrics
The following is adapted from Build What Matters. Ten Percent Happier is a mobile app that helps people be happier, healthier and more...
3 Tips for Managing a B2B2C Product
At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness. The product was offered as a benefit to...
Advisor Case Study: Too Many Outcomes
The following is adapted from Build What Matters. Right before I joined HelloWallet as a Senior Product Manager, the company pivoted from a...
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