Posts
A B2B Customer's Key Outcome Pyramid
At Prodify, we often use the Key Outcome Pyramid with our clients to help them identify the relationship between metrics, decide which...
Octopus Case Study: Rapid Experimentation
The following is adapted from Build What Matters. Octopus Interactive is a rideshare media company based in Washington, DC. Co-Founder and...
Advisor Case Study: Confidence as the Key Outcome
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I spend a decent amount of time reflecting on my past roles and how the Vision-Led Product Management framework would have been a valuable...
Ten Percent Happier Case Study: Impact Metrics
The following is adapted from Build What Matters. Ten Percent Happier is a mobile app that helps people be happier, healthier and more...
3 Tips for Managing a B2B2C Product
At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness. The product was offered as a benefit...
Advisor Case Study: Too Many Outcomes
The following is adapted from Build What Matters. Right before I joined HelloWallet as a Senior Product Manager, the company pivoted from a...
Advisor Case Study: Hidden Shipping Costs
The following is adapted from Build What Matters. One of the most fundamental experiences in an e-commerce product is called “finding,”...
5 Steps to Become a More Outcome-Driven Product Team
“Don’t mistake activity for achievement.” -- John Wooden Unfortunately, it’s all too common for product organizations to focus on the wrong...
Key Outcomes and Jobs to be Done
I first started using the Jobs to be Done framework about 5 years ago, and while I never quite got it to stick, I've seen more of the...
Advisor Case Study: Measuring Lines of PRD
The following is adapted from Build What Matters. During my time at eBay, from 2001 to 2005, product management was run by a few different...
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