The Prodify Blog

Applying Vision-Led Product Management in the real world.

David Jesse

David is a Senior Product Advisor / Coach at Prodify. Prior to that, he was a product leader at Groupon and worked on Marty Cagan's team at eBay.

Recent Posts

3 Tips That Will Make You a Great B2B2C Product Leader

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for a set of business partners (such as revenue, distribution, consumer behavior change) in a way that leads to a valuable offering for consumers (such as selection, convenience, consolidated services). Common examples include e-commerce companies, reviews sites and food delivery services In B2B2C companies, a “one size fits all” approach to your product team and process won’t serve your customers and business optimally. Instead, you should organize in a way that accounts for the unique needs of each part of your business. Some quick tips to navigate your team through this:
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