Behavioral Science


Advisor Case Study: Setting Meaningful Design Principles

Ben Foster

The following is adapted from Build What Matters. At energy-efficiency startup Opower, a question that was constantly asked throughout...

Advisor Case Study: The Behavioral Science Behind Triggers

Rajesh Nerlikar

The following is adapted from Build What Matters. I had no idea what behavioral science was until I joined Ben at Opower. There, I learned...

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Behavioral Science Crash Course: Steve Wendel's CREATE Action Funnel

Rajesh Nerlikar

I consider myself really lucky to have learned so much about the power of behavioral science in product design at both Opower and...

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