The Prodify Blog

Applying Vision-Led Product Management in the real world.

Behavioral Science Crash Course: Steve Wendel's CREATE Action Funnel

I consider myself really lucky to have learned so much about the power of behavioral science in product design at both Opower and HelloWallet.  In fact, our Chief Behavioral Scientist at HelloWallet, Dr. Stephen Wendel, wrote a book on applying behavioral science to software products.  We used the framework he created to improve our financial wellness products, so I spoke about it last year at an Action Design Austin Meetup.  Here is a crash course summarizing one way to use behavioral science to encourage users of your product to get the most out of it
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