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A Product Manager's Guide to Customer Discovery
One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:
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- Build What Matters Book (23)
- Executing (21)
- Advisor Case Study (18)
- Strategic Planning (15)
- Customer Journey Vision (14)
- Outcome KPI Pyramids (14)
- Coaching (13)
- Client Case Study (12)
- Product Operations (12)
- Customer Discovery (11)
- Hiring (8)
- Training (8)
- Product Vision (7)
- Product-Driven (7)
- Roadmap (6)
- Speaking (6)
- Team Structure (5)
- Design (4)
- Behavioral Science (3)
- B2B2C (2)
- Consulting (2)
- Product Analogies (2)
- B2B (1)
