Customer Discovery (2)

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A Product Manager's Guide to the Kano Model

Rajesh Nerlikar

Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of...

5-step market research interview process

A Product Manager's Guide to Customer Discovery

Rajesh Nerlikar

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:

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A Product Manager's Guide to the Kano Model

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