Build What Matters Book (2)

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Advisor Case Study: Time Horizons and Financial Results

Rajesh Nerlikar

The following is adapted from Build What Matters. After Morningstar acquired HelloWallet, there was a grand vision for how our two products...

Ten Percent Happier Case Study: Impact Metrics

Ben Foster

The following is adapted from Build What Matters. Ten Percent Happier is a mobile app that helps people be happier, healthier and more...

Advisor Case Study: Too Many Outcomes

Rajesh Nerlikar

The following is adapted from Build What Matters. Right before I joined HelloWallet as a Senior Product Manager, the company pivoted from a...

Advisor Case Study: Hidden Shipping Costs

Ben Foster

The following is adapted from Build What Matters. One of the most fundamental experiences in an e-commerce product is called “finding,”...

Advisor Case Study: A Vision Worth Sharing

Ben Foster

The following is adapted from Build What Matters. 

Storyblocks Case Study: The Effects of Vision-Led Product Management

Rajesh Nerlikar

The following is adapted from Build What Matters. Storyblocks is the world’s first stock media subscription service, offering video, audio,...

CrossLead Case Study: Converging on Product-Market Fit

Ben Foster

The following is adapted from Build What Matters. CrossLead is a platform that helps organizations of all sizes plan, manage, and track...

Advisor Case Study: Constantly Changing Priorities

Ben Foster

The following is adapted from Build What Matters. When I joined Adchemy, a twenty-five-person startup, in 2006, the company had already...

Advisor Case Study: The Color-Coded Product Roadmap

Ben Foster

The following is adapted from Build What Matters. The Never-Ending Customer Commitment Cycle I vividly remember joining Opower as the VP of...

Advisor Case Study: Measuring Lines of PRD

Ben Foster

The following is adapted from Build What Matters. During my time at eBay, from 2001 to 2005, product management was run by a few different...

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