The Prodify Blog

Applying Vision-Led Product Management in the Real World

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Advisor Case Study: Measuring Lines of PRD

Ben Foster

The following is adapted from Build What Matters. During my time at eBay, from 2001 to 2005, product management was run by a few different...

Contactually Case Study: The Power of Focus

Ben Foster

The following is adapted from Build What Matters. Initially, Contactually was a customer relationship management (CRM) tool for the long...

Advisor Case Study: Assuming What Users Want

Rajesh Nerlikar

The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw...

3 Tips for Product - Design Collaboration in a Remote Work Environment

Sara Zalowitz

The collaboration between Product and Design is critical to the success of the end product. (read up on best practices at The 10...

The Top 3 Product Lessons Learned from eBay

Ben Foster

eBay was in direct competition with Amazon in the early 2000's, but they had very different methodologies when approaching the market. The...

The Top 3 Product Lessons Learned from Webvan

Ben Foster

The story of Webvan's rush to go public features prime examples of what not to do when trying to scale. I recently joined this episode of...

Wartime Product Leadership

Ben Foster

An Unprecedented Situation The COVID-19 outbreak and associated response have staggering immediate ramifications for many technology...

3 Reasons to Stop Solving Problems and Start Delivering Outcomes

Rajesh Nerlikar

A few years ago there was a new phrase that made its rounds through the product management community:  “love the problem, not the...

A Product Manager's Guide to the Kano Model

Rajesh Nerlikar

Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of...

3 tips for B2B2C product leaders

3 Tips That Will Make You a Great B2B2C Product Leader

David Jesse

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for...

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