The Prodify Blog

Applying Vision-Led Product Management in the Real World

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Storyblocks Case Study: The Effects of Vision-Led Product Management

Rajesh Nerlikar

The following is adapted from Build What Matters. Storyblocks is the world’s first stock media subscription service, offering video, audio,...

CrossLead Case Study: Converging on Product-Market Fit

Ben Foster

The following is adapted from Build What Matters. CrossLead is a platform that helps organizations of all sizes plan, manage, and track...

Advisor Case Study: Constantly Changing Priorities

Ben Foster

The following is adapted from Build What Matters. When I joined Adchemy, a twenty-five-person startup, in 2006, the company had already...

Advisor Case Study: The Color-Coded Product Roadmap

Ben Foster

The following is adapted from Build What Matters. The Never-Ending Customer Commitment Cycle I vividly remember joining Opower as the VP of...

Advisor Case Study: Measuring Lines of PRD

Ben Foster

The following is adapted from Build What Matters. During my time at eBay, from 2001 to 2005, product management was run by a few different...

Contactually Case Study: The Power of Focus

Ben Foster

The following is adapted from Build What Matters. Initially, Contactually was a customer relationship management (CRM) tool for the long...

Advisor Case Study: Assuming What Users Want

Rajesh Nerlikar

The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw...

3 Tips for Product - Design Collaboration in a Remote Work Environment

Sara Zalowitz

The collaboration between Product and Design is critical to the success of the end product. (read up on best practices at The 10...

The Top 3 Product Lessons Learned from eBay

Ben Foster

eBay was in direct competition with Amazon in the early 2000's, but they had very different methodologies when approaching the market. The...

The Top 3 Product Lessons Learned from Webvan

Ben Foster

The story of Webvan's rush to go public features prime examples of what not to do when trying to scale. I recently joined this episode of...