The Prodify Blog

Applying Vision-Led Product Management in the Real World

Posts

The Five Traits of a Product-Driven Company

Matte Scheinker

Rajesh spoke recently at ProductCamp Austin about The Five Traits of a Product-Driven Company. Not only does he detail the common...

Storyblocks Case Study: The Effects of Vision-Led Product Management

Rajesh Nerlikar

The following is adapted from Build What Matters. Storyblocks is the world’s first stock media subscription service, offering video, audio,...

CrossLead Case Study: Converging on Product-Market Fit

Ben Foster

The following is adapted from Build What Matters. CrossLead is a platform that helps organizations of all sizes plan, manage, and track...

Advisor Case Study: Constantly Changing Priorities

Ben Foster

The following is adapted from Build What Matters. When I joined Adchemy, a twenty-five-person startup, in 2006, the company had already...

Advisor Case Study: The Color-Coded Product Roadmap

Ben Foster

The following is adapted from Build What Matters. The Never-Ending Customer Commitment Cycle I vividly remember joining Opower as the VP of...

Advisor Case Study: Measuring Lines of PRD

Ben Foster

The following is adapted from Build What Matters. During my time at eBay, from 2001 to 2005, product management was run by a few different...

Contactually Case Study: The Power of Focus

Ben Foster

The following is adapted from Build What Matters. Initially, Contactually was a customer relationship management (CRM) tool for the long...

Advisor Case Study: Assuming What Users Want

Rajesh Nerlikar

The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw...

3 Tips for Product - Design Collaboration in a Remote Work Environment

Sara Zalowitz

The collaboration between Product and Design is critical to the success of the end product. (read up on best practices at The 10...

The Top 3 Product Lessons Learned from eBay

Ben Foster

eBay was in direct competition with Amazon in the early 2000's, but they had very different methodologies when approaching the market. The...