Posts
Ten Percent Happier Case Study: Impact Metrics
The following is adapted from Build What Matters. Ten Percent Happier is a mobile app that helps people be happier, healthier and more...
3 Tips for Managing a B2B2C Product
At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness. The product was offered as a benefit to...
Advisor Case Study: Too Many Outcomes
The following is adapted from Build What Matters. Right before I joined HelloWallet as a Senior Product Manager, the company pivoted from a...
Advisor Case Study: Hidden Shipping Costs
The following is adapted from Build What Matters. One of the most fundamental experiences in an e-commerce product is called “finding,”...
5 Steps to Become a More Outcome-Driven Product Team
“Don’t mistake activity for achievement.” -- John Wooden Unfortunately, it’s all too common for product organizations to focus on the wrong...
4 Focus Areas in Leading a Rapidly Scaling Product Team
My most rewarding yet challenging roles have been as part of a fast growing business. These come with an opportunity -- plus an expectation...
How to Write a Stellar Product Management Resume
In our collective careers, the Prodify advisors have reviewed thousands of product manager resumes. Sadly, for both the candidates and the...
Key Outcomes and Jobs to be Done
I first started using the Jobs to be Done framework about 5 years ago, and while I never quite got it to stick, I've seen more of the...
The 10 Dysfunctions of Product Management
I’ve been a product leader for more than 20-years and, sadly, I’ve experienced (and sometimes unintentionally caused) every one of the ten...
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