The Prodify Blog

Applying Vision-Led Product Management in the Real World

Posts

Key Outcomes and Jobs to be Done

Rajesh Nerlikar

I first started using the Jobs to be Done framework about 5 years ago, and while I never quite got it to stick, I've seen more of the...

The 10 Dysfunctions of Product Management

Matte Scheinker

I’ve been a product leader for more than 20-years and, sadly, I’ve experienced (and sometimes unintentionally caused) every one of the ten...

The Five Traits of a Product-Driven Company

Matte Scheinker

Rajesh spoke recently at ProductCamp Austin about The Five Traits of a Product-Driven Company. Not only does he detail the common...

Storyblocks Case Study: The Effects of Vision-Led Product Management

Rajesh Nerlikar

The following is adapted from Build What Matters. Storyblocks is the world’s first stock media subscription service, offering video, audio,...

CrossLead Case Study: Converging on Product-Market Fit

Ben Foster

The following is adapted from Build What Matters. CrossLead is a platform that helps organizations of all sizes plan, manage, and track...

Advisor Case Study: Constantly Changing Priorities

Ben Foster

The following is adapted from Build What Matters. When I joined Adchemy, a twenty-five-person startup, in 2006, the company had already...

Advisor Case Study: The Color-Coded Product Roadmap

Ben Foster

The following is adapted from Build What Matters. The Never-Ending Customer Commitment Cycle I vividly remember joining Opower as the VP of...

Advisor Case Study: Measuring Lines of PRD

Ben Foster

The following is adapted from Build What Matters. During my time at eBay, from 2001 to 2005, product management was run by a few different...

Contactually Case Study: The Power of Focus

Ben Foster

The following is adapted from Build What Matters. Initially, Contactually was a customer relationship management (CRM) tool for the long...

Advisor Case Study: Assuming What Users Want

Rajesh Nerlikar

The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw...

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