The Prodify Blog

Applying Vision-Led Product Management in the Real World

Posts

3 Tips for Managing a B2B2C Product

Rajesh Nerlikar

At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness.  The product was offered as a benefit...

Advisor Case Study: Too Many Outcomes

Rajesh Nerlikar

The following is adapted from Build What Matters. Right before I joined HelloWallet as a Senior Product Manager, the company pivoted from a...

Advisor Case Study: Hidden Shipping Costs

Ben Foster

The following is adapted from Build What Matters. One of the most fundamental experiences in an e-commerce product is called “finding,”...

5 Steps to Become a More Outcome-Driven Product Team

David Jesse

“Don’t mistake activity for achievement.” -- John Wooden Unfortunately, it’s all too common for product organizations to focus on the wrong...

4 Focus Areas in Leading a Rapidly Scaling Product Team

4 Focus Areas in Leading a Rapidly Scaling Product Team

David Jesse

My most rewarding yet challenging roles have been as part of a fast growing business. These come with an opportunity -- plus an expectation...

How to Write a Stellar Product Management Resume

Matte Scheinker

In our collective careers, the Prodify advisors have reviewed thousands of product manager resumes. Sadly, for both the candidates and the...

Advisor Case Study: A Vision Worth Sharing

Ben Foster

The following is adapted from Build What Matters. 

Key Outcomes and Jobs to be Done

Rajesh Nerlikar

I first started using the Jobs to be Done framework about 5 years ago, and while I never quite got it to stick, I've seen more of the...

The 10 Dysfunctions of Product Management

Matte Scheinker

I’ve been a product leader for more than 20-years and, sadly, I’ve experienced (and sometimes unintentionally caused) every one of the ten...

The Five Traits of a Product-Driven Company

Matte Scheinker

Rajesh spoke recently at ProductCamp Austin about The Five Traits of a Product-Driven Company. Not only does he detail the common...