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WHOOP Case Study: Exercising Great Judgment
The following is adapted from Build What Matters. WHOOP was an advisory client for years prior to Ben joining the company as Chief Product...
How to Evaluate Candidates for Product Mindset
The following is adapted from Build What Matters. There is one factor that separates the great product managers from the ones who’ve...
Advisor Case Study: Setting Meaningful Design Principles
The following is adapted from Build What Matters. At energy-efficiency startup Opower, a question that was constantly asked throughout...
Advisor Case Study: The Literal 'Aha' Moment
The following is adapted from Build What Matters. Many companies struggle to connect the dots between early user behaviors in the product...
Advisor Case Study: The Behavioral Science Behind Triggers
The following is adapted from Build What Matters. I had no idea what behavioral science was until I joined Ben at Opower. There, I learned...
How Jobs To Be Done Can Help More Users Switch To Your Product
If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.
Advisor Case Study: Time Horizons and Financial Results
The following is adapted from Build What Matters. After Morningstar acquired HelloWallet, there was a grand vision for how our two products...
Ten Percent Happier Case Study: Impact Metrics
The following is adapted from Build What Matters. Ten Percent Happier is a mobile app that helps people be happier, healthier and more...
3 Tips for Managing a B2B2C Product
At HelloWallet, we sold web and mobile apps that helped employees improve their financial wellness. The product was offered as a benefit to...
Advisor Case Study: Too Many Outcomes
The following is adapted from Build What Matters. Right before I joined HelloWallet as a Senior Product Manager, the company pivoted from a...
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