Posts
Advisor Case Study: The Tokens System
The following is adapted from Build What Matters. Earlier in the book, I told the story of Opower’s color-coded roadmap, which highlighted...
Advisor Case Study: Innovation Sprints
The following is adapted from Build What Matters. At HelloWallet and Morningstar, we used to reserve some product development capacity each...
Ordergroove Case Study: Reframing the Question
The following is adapted from Build What Matters. We’ve worked with Paul Fredrich for many years and across multiple companies. He is...
Octopus Case Study: Rapid Experimentation
The following is adapted from Build What Matters. Octopus Interactive is a rideshare media company based in Washington, DC. Co-Founder and...
MarketSmart Case Study: Consistent User Research
The following is adapted from Build What Matters. In late 2017, Elizabeth Weiland heard Ben’s This is Product Management podcast episode on...
Advisor Case Study: Letting Customers Speak
The following is adapted from Build What Matters. One of my most important responsibilities at GoCanvas was being the author and steward of...
Advisor Case Study: The Business Value of Operational Tools
The following is adapted from Build What Matters. When I was on Ben’s product team at Opower, my goal was to increase our margins as we...
Advisor Case Study: Confidence as the Key Outcome
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I spend a decent amount of time reflecting on my past roles and how the Vision-Led Product Management framework would have been a valuable...
DrFirst Case Study: Clarifying the Direction for a New Product
The following is adapted from Build What Matters. Since 2000, DrFirst has pioneered healthcare technology solutions and consulting services...
WHOOP Case Study: Exercising Great Judgment
The following is adapted from Build What Matters. WHOOP was an advisory client for years prior to Ben joining the company as Chief Product...
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