Posts
MarketSmart Case Study: Consistent User Research
The following is adapted from Build What Matters. In late 2017, Elizabeth Weiland heard Ben’s This is Product Management podcast episode on...
Advisor Case Study: Letting Customers Speak
The following is adapted from Build What Matters. One of my most important responsibilities at GoCanvas was being the author and steward of...
Advisor Case Study: The Business Value of Operational Tools
The following is adapted from Build What Matters. When I was on Ben’s product team at Opower, my goal was to increase our margins as we...
Advisor Case Study: Confidence as the Key Outcome
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I spend a decent amount of time reflecting on my past roles and how the Vision-Led Product Management framework would have been a valuable...
DrFirst Case Study: Clarifying the Direction for a New Product
The following is adapted from Build What Matters. Since 2000, DrFirst has pioneered healthcare technology solutions and consulting services...
WHOOP Case Study: Exercising Great Judgment
The following is adapted from Build What Matters. WHOOP was an advisory client for years prior to Ben joining the company as Chief Product...
How to Evaluate Candidates for Product Mindset
The following is adapted from Build What Matters. There is one factor that separates the great product managers from the ones who’ve...
Advisor Case Study: Setting Meaningful Design Principles
The following is adapted from Build What Matters. At energy-efficiency startup Opower, a question that was constantly asked throughout...
Advisor Case Study: The Literal 'Aha' Moment
The following is adapted from Build What Matters. Many companies struggle to connect the dots between early user behaviors in the product...
Advisor Case Study: The Behavioral Science Behind Triggers
The following is adapted from Build What Matters. I had no idea what behavioral science was until I joined Ben at Opower. There, I learned...
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