Posts
A B2B Customer's Key Outcome Pyramid
At Prodify, we often use the Key Outcome Pyramid with our clients to help them identify the relationship between metrics, decide which...
Curaytor Case Study: Becoming Product-Driven
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At Prodify, we work with a variety of clients who are looking to make the transition to being product-driven instead of sales-driven. The...
WeSpire Case Study: Product Responsibilities of the CEO
The following is adapted from Build What Matters. In 2012, WeSpire was in the midst of a successful pivot from a B2C model to an enterprise...
Advisor Case Study: Building Software Users Love
The following is adapted from Build What Matters. After I joined Morningstar, we went through an Agile transformation that focused on...
Advisor Case Study: An Army of INTJs
The following is adapted from Build What Matters. While I was at eBay, the product management team grew to over a hundred people. When the...
Advisor Case Study: The Impact of Product Operations
The following is adapted from Build What Matters. When I arrived at Opower, the need for a Product Operations position was immediately...
Advisor Case Study: The Tokens System
The following is adapted from Build What Matters. Earlier in the book, I told the story of Opower’s color-coded roadmap, which highlighted...
Advisor Case Study: Innovation Sprints
The following is adapted from Build What Matters. At HelloWallet and Morningstar, we used to reserve some product development capacity each...
Ordergroove Case Study: Reframing the Question
The following is adapted from Build What Matters. We’ve worked with Paul Fredrich for many years and across multiple companies. He is...
Octopus Case Study: Rapid Experimentation
The following is adapted from Build What Matters. Octopus Interactive is a rideshare media company based in Washington, DC. Co-Founder and...
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