The Prodify Blog

Applying Vision-Led Product Management in the Real World

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Advisor Case Study: Innovation Sprints

Rajesh Nerlikar

The following is adapted from Build What Matters. At HelloWallet and Morningstar, we used to reserve some product development capacity each...

Ordergroove Case Study: Reframing the Question

Ben Foster

The following is adapted from Build What Matters. We’ve worked with Paul Fredrich for many years and across multiple companies. He is...

Octopus Case Study: Rapid Experimentation

Rajesh Nerlikar

The following is adapted from Build What Matters. Octopus Interactive is a rideshare media company based in Washington, DC. Co-Founder and...

MarketSmart Case Study: Consistent User Research

Rajesh Nerlikar

The following is adapted from Build What Matters. In late 2017, Elizabeth Weiland heard Ben’s This is Product Management podcast episode on...

Advisor Case Study: Letting Customers Speak

Ben Foster

The following is adapted from Build What Matters. One of my most important responsibilities at GoCanvas was being the author and steward of...

Advisor Case Study: The Business Value of Operational Tools

Rajesh Nerlikar

The following is adapted from Build What Matters. When I was on Ben’s product team at Opower, my goal was to increase our margins as we...

Advisor Case Study: Confidence as the Key Outcome

Sara Zalowitz

I spend a decent amount of time reflecting on my past roles and how the Vision-Led Product Management framework would have been a valuable...

DrFirst Case Study: Clarifying the Direction for a New Product

Rajesh Nerlikar

The following is adapted from Build What Matters. Since 2000, DrFirst has pioneered healthcare technology solutions and consulting services...

WHOOP Case Study: Exercising Great Judgment

Ben Foster

The following is adapted from Build What Matters. WHOOP was an advisory client for years prior to Ben joining the company as Chief Product...

How to Evaluate Candidates for Product Mindset

Rajesh Nerlikar

The following is adapted from Build What Matters. There is one factor that separates the great product managers from the ones who’ve...

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