The Prodify Blog

Applying Vision-Led Product Management in the Real World

Posts

The Top 3 Product Lessons Learned from Webvan

Ben Foster

The story of Webvan's rush to go public features prime examples of what not to do when trying to scale. I recently joined this episode of...

Wartime Product Leadership

Ben Foster

An Unprecedented Situation The COVID-19 outbreak and associated response have staggering immediate ramifications for many technology...

3 Reasons to Stop Solving Problems and Start Delivering Outcomes

Rajesh Nerlikar

A few years ago there was a new phrase that made its rounds through the product management community: “love the problem, not the solution.”...

A Product Manager's Guide to the Kano Model

Rajesh Nerlikar

Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of...

3 tips for B2B2C product leaders

3 Tips That Will Make You a Great B2B2C Product Leader

David Jesse

Many businesses operate under a B2B2C model, with business customers who are disparate from end consumers. They facilitate key outcomes for...

3 tips for product managers to collaborte with sales

3 Tips That Will Make You The Sales Team's Favorite Product Manager

Rajesh Nerlikar

Collaboration is a critical skill for product managers, and in this post, I interviewed Juan Thurman, a fellow Austinite who has held...

The Top 5 Resources for Product Managers

Rajesh Nerlikar

One of the most common questions we get from aspiring, new and experienced product managers alike is - what do you recommend I do to learn...

the 4 things to look for when hiring a product manager

The 4 Things to Look for When Hiring a Product Manager

Rajesh Nerlikar

Collectively, we've hired hundreds of product managers in our time. So we thought it'd be good to share the 4 big buckets of traits we look...

5-step market research interview process

A Product Manager's Guide to Customer Discovery

Rajesh Nerlikar

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:

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How to Scope a New Feature

Rajesh Nerlikar

While consulting with a client last year, one of the challenges I helped the team with was their process of planning and releasing new...