Jeff Birkeland
Product Executive Coach & AI Advisor
"I enjoy helping product leaders and teams find a clearer path through complicated problems. After 25 years building products and leading teams, I've seen what happens when people get clear on what matters, make hard choices, and build confidence in their own judgment. I love being a trusted partner in that work."
SVP, Product & Platform
Role: Led product, design, research, and data science teams for a healthcare platform serving Fortune 100 clients.
Key Learnings: Large platform rebuild, consolidating two legacy apps from M&A. Defined a new product vision and launched an AI health assistant and the first agent platform. Upgraded talent and how the team builds.
SVP & GM
Role: Led product teams across consumer, enterprise, and health-plan experiences as Headspace combined its mindfulness offering with Ginger's coaching and clinical services. Also held P&L responsibility for the $100M+ direct-to-consumer subscription business.
Key Learnings: Rebuilt the core app experience (+25% lift in app engagement across direct and enterprise users), including brand-new product-led growth mechanics. Up-leveled and expanded the product org and product development process.
Director of Product Management
Role: Led teams dedicated to empowering creators and media companies to grow their business and be successful across the Facebook platform. During this time, video scaled to account for ~50% of time spent on Facebook and turned into a massive publisher/creator economy.
Key Learnings: Zero-to-one, all-new product build inside a very large technology company, using a simple vision built on customer pain points. Hiring and growth of a product team from scratch.