Laurie Cordova
Senior Product Advisor / Coach, Recruiter, and Fractional Product Executive
“There is nothing more rewarding to me than unlocking the potential of a great Product leader or team. No two product teams or companies are the same, and my role is to help customize the best approach to maximize the value my clients can deliver to their companies.”
VP, Product
Role: Led Product Management, Design and Innovation function; responsible for rebuild and key user experience improvements for core platform; oversaw Product due diligence for IPO
Key Learnings: Reducing feature and function waste of rapidly expanding product portfolio, the importance of including data science in planning and evaluation earlier than you’d think, and the high value and low risk option of introducing low/no code tools to productize services.
Chief Product Officer
Role: Led Product Management and Design; established a User Research function; Rebuilt customer portal designed to increase customer retention; Introduced Buy/Build/Partner model to team to encourage only building differentiating IP/assets
Key Learnings: Behavioral science dynamics of retaining customers for “invisible” service, Establishing and running pilot programs for IoT hardware, funnel optimization, best practices for effective quarterly planning.
VP of Product
Role: Led Product Management and Customer Support; Built and introduced new product line, CurrentMD, to market in less than 6 months
Key Learnings: Creating the model for production when user experience and content are being created at the same time, understanding the best blend of primary and secondary market research, and discovering best practices to keep adult learners engaged with the product.