David Jesse
Senior Product Advisor / Coach and Fractional Product Executive
"Product management is at the heart of delivering innovation and great customer experiences for technology companies. It’s rewarding to help each client figure out the best product approach for their specific situation so they can be successful."
Head of Product, International
Role: Oversaw product management and localization for expansion into new geographic markets; enabled country improvements and partnerships across three-sided marketplace.
Key Learnings: Starting with first principles to understand customer problems before defining a solution; focusing on understanding and improving inputs in order to drive outcomes; balancing product and operational testing to validate ideas.
Chief Product Officer
Role: First company head of PM and design; grew team from four to 14 during period of 4x user and revenue growth; Fetch has a 4.8 rating and is consistently ranked in top 10 apps for Shopping in the App Store.
Key Learnings: Driving high retention via simple, frictionless experience and targeted incentives; applying behavioral design principles to reinforce product interactions.
VP of Product and Design
Role: First company head of PM and design, built combined functions from four people to 25 in one year; helped establish foundation leading to Groupon’s IPO.
Key Learnings: Scaling an organization, business and technology through hyper-growth; aligning team focus and ownership; importance of balancing speed and quality; personalization, funnel optimization and A/B testing