Our Mission

Helping companies become more product-driven to achieve better outcomes

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Years of PM Experience

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Startup Exits

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Companies Advised

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Hours with Clients

Product Advisors & Coaches

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Matte Scheinker

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David Jesse

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Laurie Cordova

Keith Cowing

Keith Cowing

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Subha Shetty

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Nate Gosselin

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Kate Brigham

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Beth McHugh

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Jen Wulf

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Felix von Kunhardt

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Jeff Birkeland

Co-Founders

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Rajesh Nerlikar

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Ben Foster

Our Expert Network

In addition to product management advisors, we also have a trusted network of advisors and consultants who can be called into an engagement to provide their perspective in their respective areas of expertise, which includes:

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Product Design

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User Research

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Product Marketing

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Technology

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Customer Success

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Sales / Finance

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Data Science / Analytics

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People / Operations

How We Engage with Clients

Proactive

We don't wait for you to come to us with a challenge. We proactively suggest the best ways to leverage our time and expertise based on the situation.

Honest

Sometimes the truth is hard to hear. But we'll share it anyway because we know it's important for you or your company, product or customers to address.

Responsive

We know some issues are urgent, and make sure we have time reserved every day for ad hoc client requests and calls. We aim to respond to all messages within one business day.

Actionable

We're not a think tank. We built The Library of worksheets and templates to make our advice actionable. We also share our war stories so you understand what's driving the advice.

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Our History

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May 2014

Ben starts Foster Innovation soon after Opower's IPO.

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January 2018

Rajesh joins Ben and they start capturing their best practices together.

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March 2018

Ben joins GoCanvas as Chief Product Officer and Rajesh becomes Chief Product Advisor.

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July 2019

Foster Innovation becomes Prodify and launches Vision-Led Product Management.
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September 2020

Ben and Rajesh write best-selling book, Build What Matters,  on how to become product-driven.

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2021-2023

Team continues to grow with new advisors and consultants.

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June 2023

Prodify 10 years

May 2024

Prodify celebrates 10 years of helping clients achieve their outcomes!

Want to talk about how Prodify can help with your product needs?