Our Mission
Helping companies become more product-driven to achieve better outcomes
+
Years of PM Experience
Startup Exits
Companies Advised
Hours with Clients
Our Expert Network
In addition to product management advisors, we also have a trusted network of advisors and consultants who can be called into an engagement to provide their perspective in their respective areas of expertise, which includes:
Product Design
User Research
Product Marketing
Technology
Customer Success
Sales / Finance
Data Science / Analytics
People / Operations
How We Engage with Clients
Proactive
We don't wait for you to come to us with a challenge. We proactively suggest the best ways to leverage our time and expertise based on the situation.
Honest
Sometimes the truth is hard to hear. But we'll share it anyway because we know it's important for you or your company, product or customers to address.
Responsive
We know some issues are urgent, and make sure we have time reserved every day for ad hoc client requests and calls. We aim to respond to all messages within one business day.
Actionable
We're not a think tank. We built The Library of worksheets and templates to make our advice actionable. We also share our war stories so you understand what's driving the advice.
Our History
May 2014
Ben starts Foster Innovation soon after Opower's IPO.
January 2018
Rajesh joins Ben and they start capturing their best practices together.
March 2018
Ben joins GoCanvas as Chief Product Officer and Rajesh becomes Chief Product Advisor.
July 2019
September 2020
Ben and Rajesh write best-selling book, Build What Matters, on how to become product-driven.
2021-2023
Team continues to grow with new advisors and consultants.
June 2023
Launches Product Leadership Course.
May 2024
Prodify celebrates 10 years of helping clients achieve their outcomes!