Screen Shot 2019-06-28 at 2.33.01 PM

Vision-Led Product Management

A Framework Decades In The Making

Key Concepts

 

Prodify Framework - Outcome Metrics

Start With a Customer Outcome Metric

Everyone obsesses over internal metrics like revenue, NPS and MAUs.  No customer cares about those - so figure out how they measure the success of your product and start obsessing over those metrics too.

Learn More

 

Prodify Framework - Customer Journey Chapters

Envision 10x Outcomes

Once you know what outcome your customer expects your product to deliver (and how to measure it), think about a customer journey that could deliver 10x the outcome the product does today.

Learn More

Strategic Customer Journey Plan

Work Backwards

Once you have a customer journey vision, work backwards by identifying the major changes required to realize that vision and then creating a strategic plan that shows how the customer journey will change over time.

Learn More

Prodify Balanced Roadmap

Create a Roadmap

Once you have a sense of where you're headed in the long-term, balance your near-term roadmap between strategic progress towards the vision, near-term optimizations and product hygiene (uptime, performance, security, etc).

Learn More

Roadmap Execution Components that Impact Customer Journey

Execute the Roadmap

To deliver the roadmap, make sure you have the right team structure, people and processes in place as all 3 will affect your customer journey.

Learn More

Prodify - CTA Banner

Want to talk about Vision-Led Product Management?

Contact Us
Schedule A Call