Customer Journey Vision (2)


How Jobs To Be Done Can Help You Get More Users To Switch To Your Product or Service

Rajesh Nerlikar

If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.

Advisor Case Study: Time Horizons and Financial Results

Rajesh Nerlikar

The following is adapted from Build What Matters. After Morningstar acquired HelloWallet, there was a grand vision for how our two products...

Advisor Case Study: A Vision Worth Sharing

Ben Foster

The following is adapted from Build What Matters. 

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Strategic Planning Case Study: Chuckwagon

Rajesh Nerlikar

To illustrate the concepts of Vision-Led Product Management, we use an imaginary app we call Chuckwagon.  Let's take a detailed look at the...

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