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Applying Vision-Led Product Management in the real world.
A Product Manager's Guide to the Kano Model
on September 26 2019 By |
Rajesh Nerlikar
|
Strategic Planning
Market Research
Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of product benefits into different categories. The key concepts include:
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A Product Manager's Guide to Market Research
on July 23 2019 By |
Rajesh Nerlikar
|
Executing
Coaching
Consulting
Market Research
One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:
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