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Applying Vision-Led Product Management in the real world.

The Kano Model for Product Managers

A Product Manager's Guide to the Kano Model

on September 26 2019 By | Rajesh Nerlikar | Strategic Planning Market Research
Kano Model Overview The Kano Model is a theory developed in the 1980s by Professor Noriaki Kano to categorize customer satisfaction of product benefits into different categories.  The key concepts include:
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5-step market research interview process

A Product Manager's Guide to Market Research

One of the most common consulting engagements we do is market research interviews, and it usually comes up in when a company is:
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