Posts
Foundations of High Performing Product Teams
Between us, the Prodify advisors have earned more than our share of gray hair working in product management. From this, we see patterns of...
B2B Product Discovery: 3 Ways to Avoid the Game of Telephone
B2B product discovery can sometimes be like the game of telephone. Ever play that as a kid? For those who haven’t, here’s how it works:
Broadvoice Case Study: Becoming Product-Driven
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You may have seen our recent client interview about the transition to being product-driven instead of sales-driven. Specifically, it was...
Curaytor Case Study: Becoming Product-Driven
At Prodify, we work with a variety of clients who are looking to make the transition to being product-driven instead of sales-driven. The...
Advisor Case Study: Innovation Sprints
The following is adapted from Build What Matters. At HelloWallet and Morningstar, we used to reserve some product development capacity each...
MarketSmart Case Study: Consistent User Research
The following is adapted from Build What Matters. In late 2017, Elizabeth Weiland heard Ben’s This is Product Management podcast episode on...
Advisor Case Study: Letting Customers Speak
The following is adapted from Build What Matters. One of my most important responsibilities at GoCanvas was being the author and steward of...
How Jobs To Be Done Can Help More Users Switch To Your Product
If the concept behind Jobs To Be Done wasn’t real, we’d all drive the exact same car.
Ten Percent Happier Case Study: Impact Metrics
The following is adapted from Build What Matters. Ten Percent Happier is a mobile app that helps people be happier, healthier and more...
Advisor Case Study: Assuming What Users Want
The following is adapted from Build What Matters. Spring 2014 was an exciting time for me. Not only was our first son due, but I also saw...
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